FPTU undergraduate program learning outcomes are divided into two categories: (1) general outcomes for all business programs, and (2) program specific outcomes.

The general outcomes are broad and also divided into skill-based outcomes and knowledge-based outcomes. The program specific outcomes focus on the knowledge necessary for success in each subject area.

Figure below details learning outcomes for each program within FPTU.

Learning Outcomes Skills-based Outcomes
General Learning Outcomes for all programs Language Proficiency: Student are able to acquire appropriate second language proficiency
Information Technology Proficiency: Students are able to use information technology successfully
Critical thinking and Analytical competence: Students are able to examine problems critically and solve practical problems with analytical competence
Ethical awareness & social responsibility: Students are able to demonstrate ethical awareness and practice personal and social responsibility
Communication Skills: Students are able to express ideas and arguments clearly and convincingly in oral and written communication
Team works: Students are able to work effectively in teams
Global competence: Students are able to demonstrate global competence and understanding of a diverse world
Lifelong learning: Students demonstrate an ability to personal and professional development, engage in lifelong learning
Knowledge-based Outcomes
Fuctional Knowledge: Students are able to demonstrate an understanding of the major functional areas of business and specialized knowledge in a chosen area: management, finance, marketing
Advanced Knowledge: Graduating student should master the depth of knowledge required in a chosen area
Economic and legal environment Knowledge: Students are able to understand the economic and legal environments in which business operates
Learning Outcomes for Business Administration Analyze critically external forces impact business and business decision making including social, economic, technological, regulatory and competitive perspectives
Describe and apply the principles and methodologies for the effective operation of the business organization
Demonstrate principles of management functions including planning, organizing, leading and controlling
Assess, prepare and present business plans
Learning Outcomes for Marketing Identify and analyze marketing problems or opportunities and provide recommendations on a critical examination of marketing information
Demonstrate proficiency in communicating the marketing mixes and selling propositions for specific product offerings
Demonstrate a thorough understanding of behavioural theories apply to consumers both in real world or hands-on situations
Demonstrate a mastery integrated marketing communications plan which includes promotional strategies and measures of effectiveness
Demonstrate an ability to apply marketing research methods through their course work and in hands-on projects
Demonstrate an ability to develop the quantitative and analytical skills necessary in marketing problem solving
Learning Outcomes for Banking and Finance Applying appropriate problem-solving methodologies to the analysis and solution of financial problems
Understanding the role of financial management in the business firm and in the public sector
Explaining the functioning of the financial markets and the roles of financial institutions
Evaluating ethical issues and dilemmas related to banking and finance

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