Nguyen Quoc Binh, a student majoring in International Business at FPT University Can Tho, has excelled in securing the opportunity to attend and present his research project at the 8th International Conference on Applied Economics and Business, held in Munich, Germany in 2024.
At the conference, Quoc Binh presented his research project, guided by Dr. Nguyen Trong Luan – Head of the Entrepreneurship Department, titled “How Brand Awareness, Brand Reputation, and Marketing Messages Influence Purchasing Intentions.” The project, which translates to “A Study on the Impact of Brand on Consumer Purchase Intentions,” is expected to be published as a series of books meeting Scopus standards.
The 8th International Conference on Applied Economics and Business in 2024 was held in a hybrid format, both online and offline, from August 23 to 25, 2024, in Munich, Germany. The conference aimed to create a forum for researchers, academics, and professionals from industry, academia, and government to discuss research, development, and professional practice in the fields of Applied Economics and Business.
Binh shared: “First of all, I want to thank myself for working hard in the field of scientific research. I also appreciate Dr. Nguyen Trong Luan for his extensive support throughout the research process and this trip. Attending the ICAEB2024 conference provided me with the opportunity to meet researchers from around the world, exchange academic and cultural insights, and experience a wonderful time in Europe.”