{"id":4107,"date":"2025-05-09T11:40:47","date_gmt":"2025-05-09T04:40:47","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/en\/?p=4107"},"modified":"2025-10-13T14:07:04","modified_gmt":"2025-10-13T07:07:04","slug":"fpt-university-students-develop-ai-powered-facial-recognition-app-to-elevate-fb-experience","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/en\/news-and-events\/general-news\/fpt-university-students-develop-ai-powered-facial-recognition-app-to-elevate-fb-experience\/","title":{"rendered":"FPT University Students Develop AI-Powered Facial Recognition App to Elevate F&B Experience"},"content":{"rendered":"

In an era where personalized experiences are the key to winning over customers, five students from Cohort 17, majoring in Software Engineering at FPT University, have developed SmartMenu<\/em> \u2014 an intelligent menu system powered by facial recognition AI.<\/p>\n

SmartMenu<\/em> is the graduation project of Pham Ngoc Quyen, Bui Ngoc Bao Tran, Nguyen Trung Dung, Ngo Duong, and Truong The Canh. The project reflects the innovative spirit of FPT University students in applying high technology to address real-life challenges \u2014 particularly in the F&B sector (food and beverage services in restaurants, hotels, resorts, and eateries).<\/p>\n

AI \u201cReads\u201d Faces to Recommend Personalized Dishes<\/strong><\/p>\n

Harnessing the power of artificial intelligence and facial recognition, the five students created SmartMenu<\/em> with the aim of redefining the food ordering experience in restaurants. As soon as a customer enters an area monitored by a camera, the system automatically recognizes their face and classifies the user.<\/p>\n

\"Nh\u00f3m<\/p>\n

For returning guests, SmartMenu<\/em> recommends dishes based on previous dining history and personal preferences. For new customers, it analyzes factors such as gender, age, and facial expression to suggest meals that align with their current needs and mood.<\/p>\n

Beyond reducing time spent choosing meals, SmartMenu<\/em> offers a sense of being understood and served in a personalized manner \u2014 where each ordering experience feels thoughtful and tailored. In an increasingly competitive market, meeting customer needs from the very first interaction not only helps retain clientele but also elevates brand image, turning every meal into a chance to strengthen customer loyalty.<\/p>\n

\"C\u00e1c<\/p>\n

Speaking about the inspiration behind the project, Bui Ngoc Bao Tran shared: \u201cHow many times have we found ourselves lost in an endless menu, only to settle for something familiar because we couldn\u2019t decide? SmartMenu<\/em> was born to solve that small, recurring frustration. We believe that a truly intelligent menu should be like a companion who understands each customer\u2019s taste.\u201d<\/p>\n

In traditional business models, changing a menu is a complex and costly process \u2014 from hiring designers, editing content, and printing, to manually distributing updates to each branch. However, SmartMenu<\/em> solves this inefficiency with an intelligent management platform that allows business owners to easily design, update, and adjust menus directly in the system. With just a few simple steps, updates are instantly synchronized across the entire chain \u2014 eliminating printing delays and inconsistencies between branches.<\/p>\n

Overcoming Challenges with Dedicated Faculty Support<\/strong><\/p>\n

For the students behind SmartMenu<\/em>, integrating AI into a practical application was no easy task \u2014 especially as it was their first time working with facial recognition in a real-world setting. Technical factors such as lighting conditions, camera angles, and device resolution \u2014 though seemingly minor \u2014 posed significant barriers that directly affected the system\u2019s accuracy and performance.<\/p>\n

Rather than avoiding the challenge, the team took a systematic approach: breaking the problem into parts, experimenting with multiple models, testing in diverse environments, and proactively expanding their knowledge beyond the curriculum. This process not only enhanced the product\u2019s quality but also sharpened the team\u2019s technical thinking, problem-solving ability, and collaborative spirit.<\/p>\n

Throughout the project, the team was guided by two Software Engineering lecturers \u2014 Nguyen The Hoang and Nguyen Van Vinh. According to Bao Tran, their support was the greatest source of reassurance as the team navigated each stage of development.<\/p>\n

\u201cOur lecturers helped us define the scope, shape the direction of implementation, and provided in-depth feedback at every stage. We regularly reported progress through both in-person and online sessions, and were also coached on how to structure, present, and complete our project documentation professionally. Thanks to that, we felt confident in pursuing this entirely new journey,\u201d Tran shared.<\/p>\n

Tran believes that in the digital age, where technology is reshaping industries, understanding and responding to individual customer needs from the first interaction will soon become the standard \u2014 not just a competitive edge.<\/p>\n

\u201cIn every aspect of life, AI will take on a central role \u2014 from analyzing consumer behavior and optimizing service processes to real-time personalization of products and services. SmartMenu<\/em> is evidence of that trend: transforming how brands proactively manage customer experiences across their store chains with more flexibility and efficiency,\u201d she noted.<\/p>\n

Taking the example of Quy Nhon \u2014 the emerging city where Tran and her teammates currently study \u2014 she pointed out the rise of modern business models in the local market. \u201cSmartMenu<\/em> could be a breath of fresh air, helping local store chains quickly adopt technology, enhance customer experience, and systematically improve their competitiveness on the modern business map,\u201d she affirmed.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an era where personalized experiences are the key to winning over customers, five students from Cohort 17, majoring in Software Engineering at FPT University, have developed SmartMenu \u2014 an intelligent menu system powered by facial recognition AI. SmartMenu is the graduation project of Pham Ngoc Quyen, Bui Ngoc Bao Tran, Nguyen Trung Dung, Ngo…<\/p>\n

<\/i>Continue reading FPT University Students Develop AI-Powered Facial Recognition App to Elevate F&B Experience<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":4108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-4107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","cart","cart--wide"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=4107"}],"version-history":[{"count":1,"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4107\/revisions"}],"predecessor-version":[{"id":4109,"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4107\/revisions\/4109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/media\/4108"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=4107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=4107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=4107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}