{"id":12404,"date":"2026-10-09T05:36:23","date_gmt":"2026-10-09T05:36:23","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/hcm\/?p=12404"},"modified":"2026-10-09T05:36:23","modified_gmt":"2026-10-09T05:36:23","slug":"sinh-vien-fptu-kham-pha-goc-nhin-thuc-tien-ve-nghien-cuu-thi-truong-cho-du-an-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/sinh-vien-fptu-kham-pha-goc-nhin-thuc-tien-ve-nghien-cuu-thi-truong-cho-du-an-khoi-nghiep\/","title":{"rendered":"Sinh vi\u00ean FPTU kh\u00e1m ph\u00e1 g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

\"PICSeminar \u201cHow To Do Market Research\u201d di\u1ec5n ra thu\u1eadn l\u1ee3i t\u1ea1i Nh\u00e0 v\u0103n ho\u00e1 sinh vi\u00ean \u0110HQG.<\/em><\/span><\/p>\n

Ng\u00e0y 24\/09\/2026, seminar \u201cHow To Do Market Research\u201d \u0111\u00e3 di\u1ec5n ra mang \u0111\u1ebfn cho sinh vi\u00ean nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 vai tr\u00f2 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 c\u01a1 h\u1ed9i kinh doanh.<\/p>\n

\"PICCh\u01b0\u01a1ng tr\u00ecnh v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o c\u00e1c b\u1ea1n sinh vi\u00ean \u0111ang h\u1ecdc m\u00f4n tr\u1ea3i nghi\u1ec7m kh\u1edfi nghi\u1ec7p.<\/em><\/span><\/p>\n

\u0110\u1ed3ng h\u00e0nh c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 anh Nguy\u1ec5n Trung Ki\u00ean \u2013 Head of Customer Insight t\u1ea1i Con C\u01b0ng Corporation. V\u1edbi kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, anh Ki\u00ean \u0111\u00e3 chia s\u1ebb v\u1ec1 vai tr\u00f2 c\u1ee7a Market Research trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, xem x\u00e9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n \u0111\u1ebfn nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng. Thay v\u00ec ch\u1ec9 ti\u1ebfp c\u1eadn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1ed9t quy tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, sinh vi\u00ean \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn nh\u00ecn nh\u1eadn nghi\u00ean c\u1ee9u t\u1eeb g\u00f3c \u0111\u1ed9 \u201cbusiness view\u201d v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa nghi\u00ean c\u1ee9u v\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

\"PICDi\u1ec5n gi\u1ea3 Nguy\u1ec5n Trung Ki\u00ean \u2013 Head of Customer Insight t\u1ea1i Con C\u01b0ng Corporation chia s\u1ebb c\u00f9ng c\u00e1c b\u1ea1n sinh vi\u00ean FPTU t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh.<\/em><\/span><\/p>\n

M\u1ed9t trong nh\u1eefng n\u1ed9i dung n\u1ed5i b\u1eadt c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 c\u00e1ch t\u00ecm ki\u1ebfm nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng (unmet needs) th\u00f4ng qua c\u00e1c pain-point trong \u0111\u1eddi s\u1ed1ng, nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 c\u00e1c kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, sinh vi\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u 4 h\u01b0\u1edbng kh\u00e1m ph\u00e1 g\u1ed3m theo d\u00f5i xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng, quan s\u00e1t h\u00e0nh vi th\u1ef1c t\u1ebf, ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi ti\u00eau d\u00f9ng\/chuy\u00ean gia v\u00e0 brainstorming \u0111\u1ec3 t\u1ed5ng h\u1ee3p nh\u1eefng kho\u1ea3ng tr\u1ed1ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<\/p>\n

\"PICC\u00e1c b\u1ea1n sinh vi\u00ean t\u01b0\u01a1ng t\u00e1c s\u00f4i n\u1ed5i, g\u1eedi nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u1ebfn di\u1ec5n gi\u1ea3 v\u1ec1 c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p c\u1ee7a nh\u00f3m m\u00ecnh.<\/em><\/span><\/p>\n

Trong bu\u1ed5i seminar, sinh vi\u00ean c\u0169ng t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c, g\u1eedi nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u1ebfn di\u1ec5n gi\u1ea3 v\u1ec1 c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p c\u1ee7a nh\u00f3m m\u00ecnh.<\/p>\n

Bu\u1ed5i seminar kh\u00e9p l\u1ea1i v\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 th\u1ef1c ti\u1ec5n, gi\u00fap sinh vi\u00ean c\u00f3 th\u00eam g\u00f3c nh\u00ecn v\u1ec1 c\u00e1ch \u0111\u01b0a t\u01b0 duy nghi\u00ean c\u1ee9u v\u00e0o c\u00e1c d\u1ef1 \u00e1n h\u1ecdc t\u1eadp, kh\u1edfi nghi\u1ec7p v\u00e0 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong th\u1ef1c t\u1ebf.<\/p>\n

PH\u00d2NG QUAN H\u1ec6 DOANH NGHI\u1ec6P<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Seminar \u201cHow To Do Market Research\u201d di\u1ec5n ra thu\u1eadn l\u1ee3i t\u1ea1i Nh\u00e0 v\u0103n ho\u00e1 sinh vi\u00ean \u0110HQG. Ng\u00e0y 24\/09\/2026, seminar \u201cHow To Do Market Research\u201d \u0111\u00e3 di\u1ec5n ra mang \u0111\u1ebfn cho sinh vi\u00ean nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 vai tr\u00f2 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p, […]\n","protected":false},"author":21,"featured_media":12405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[60],"class_list":["post-12404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshop-hoi-thao","tag-event"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/12404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=12404"}],"version-history":[{"count":3,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/12404\/revisions"}],"predecessor-version":[{"id":13569,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/12404\/revisions\/13569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/12405"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=12404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=12404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=12404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}