{"id":17586,"date":"2026-10-28T09:46:53","date_gmt":"2026-10-28T09:46:53","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/hcm\/?p=17586"},"modified":"2026-10-28T10:07:43","modified_gmt":"2026-10-28T10:07:43","slug":"the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa\/","title":{"rendered":"The Value Storyteller m\u00f9a 2: T\u1eeb h\u1ecdc k\u1ec3 chuy\u1ec7n \u0111\u1ebfn n\u0103ng l\u1ef1c ch\u1ee9ng minh gi\u00e1 tr\u1ecb trong Marketing v\u00e0 Sales th\u00f4ng qua v\u0103n h\u00f3a"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u00e1ng ng\u00e0y 25\/10\/2026, t\u1ea1i H\u1ed9i tr\u01b0\u1eddng B, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT, Showcase The Value Storyteller m\u00f9a 2 \u0111\u00e3 kh\u00e9p l\u1ea1i h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp gi\u00e0u tr\u1ea3i nghi\u1ec7m c\u1ee7a sinh vi\u00ean. Ch\u01b0\u01a1ng tr\u00ecnh mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean kh\u00e1m ph\u00e1 nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 k\u1ec3 chuy\u1ec7n, l\u1eadp lu\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng ph\u1ea7n tr\u00ecnh di\u1ec5n c\u00f3 chi\u1ec1u s\u00e2u.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17587 size-full\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182000-advmo-074fd4391c09.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/span><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ed3ng h\u00e0nh c\u00f9ng sinh vi\u00ean trong ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 th\u1ea7y L\u00ea Th\u00e0nh T\u00e2m &#8211; gi\u1ea3ng vi\u00ean Khoa Kinh doanh v\u00e0 Lu\u1eadt c\u00f9ng mentor Hanna Nguy\u1ec5n (Thu H\u00e0). S\u1ef1 h\u01b0\u1edbng d\u1eabn xuy\u00ean su\u1ed1t gi\u00fap sinh vi\u00ean t\u1eebng b\u01b0\u1edbc ho\u00e0n thi\u1ec7n t\u01b0 duy n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u00e0 kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i tr\u01b0\u1edbc nh\u1eefng g\u00f3p \u00fd chuy\u00ean m\u00f4n. M\u1ed7i v\u00f2ng \u0111\u00e1nh gi\u00e1 v\u00e0 m\u1ed7i l\u1ea7n \u0111i\u1ec1u ch\u1ec9nh tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean nh\u00ecn nh\u1eadn l\u1ea1i c\u00e1ch l\u1eadp lu\u1eadn, c\u1ee7ng c\u1ed1 minh ch\u1ee9ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. H\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c tri\u1ec3n khai qua n\u0103m ch\u1eb7ng h\u1ecdc t\u1eadp:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Workshop kh\u1edfi \u0111\u1ed9ng: Sinh vi\u00ean ti\u1ebfp c\u1eadn t\u01b0 duy k\u1ec3 chuy\u1ec7n thuy\u1ebft ph\u1ee5c v\u00e0 th\u1ef1c h\u00e0nh c\u00e1c k\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng, t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a.<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ed3ng h\u00e0nh c\u00f9ng c\u1ed1 v\u1ea5n: Sinh vi\u00ean r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u1ecb ng\u01b0\u1eddi nghe, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u00e0 th\u1ef1c h\u00e0nh k\u1ef9 n\u0103ng ph\u1ea3n h\u1ed3i d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a \u0111\u1ed9i ng\u0169 c\u1ed1 v\u1ea5n.<\/li>\n<li style=\"text-align: justify;\">V\u00f2ng B\u00e1n k\u1ebft: C\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u01b0\u1edbc h\u1ed9i \u0111\u1ed3ng \u0111\u00e1nh gi\u00e1, t\u1ea1o c\u01a1 s\u1edf \u0111\u1ec3 sinh vi\u00ean nh\u00ecn nh\u1eadn th\u1ebf m\u1ea1nh, \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung v\u00e0 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho b\u00e0i tr\u00ecnh di\u1ec5n.<\/li>\n<li style=\"text-align: justify;\">Ho\u00e0n thi\u1ec7n b\u00e0i tr\u00ecnh di\u1ec5n : Sinh vi\u00ean t\u1eadp trung l\u1ef1a ch\u1ecdn gi\u00e1 tr\u1ecb v\u0103n h\u00f3a ti\u00eau bi\u1ec3u, x\u00e2y d\u1ef1ng l\u1eadp lu\u1eadn, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, ph\u00e1t tri\u1ec3n minh ch\u1ee9ng tr\u1ef1c quan v\u00e0 ho\u00e0n thi\u1ec7n l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/li>\n<li style=\"text-align: justify;\">Showcase Chung k\u1ebft: C\u00e1c ph\u1ea7n tr\u00ecnh di\u1ec5n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean s\u00e2n kh\u1ea5u, th\u1ec3 hi\u1ec7n th\u00e0nh qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u, x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n thi\u1ec7n c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a qua t\u1eebng ch\u1eb7ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">T\u1ea1i Showcase, c\u00e1c ph\u1ea7n tr\u00ecnh di\u1ec5n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi H\u1ed9i \u0111\u1ed3ng Th\u1ea9m \u0111\u1ecbnh Gi\u00e1 tr\u1ecb g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">TS. L\u00ea B\u00edch Loan &#8211; Tr\u01b0\u1edfng Khoa Kinh doanh &#8211; Lu\u1eadt, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT TP.HCM.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">TS. Nguy\u1ec5n Ho\u00e0ng D\u0169ng &#8211; Ch\u1ee7 nhi\u1ec7m B\u1ed9 m\u00f4n Logistics, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT TP.HCM.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">TS. Ph\u1ea1m V\u0103n Lu\u00e2n &#8211; Gi\u1ea3ng vi\u00ean Khoa Qu\u1ea3n l\u00fd V\u0103n h\u00f3a, Ngh\u1ec7 thu\u1eadt; Tr\u01b0\u1edfng nh\u00f3m nghi\u00ean c\u1ee9u Du l\u1ecbch, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n h\u00f3a TP.HCM.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">TS. Nguy\u1ec5n V\u0103n Hi\u1ebfu &#8211; Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n Khoa h\u1ecdc &#8211; C\u00f4ng ngh\u1ec7 &#8211; \u1ee8ng d\u1ee5ng S\u00e0i G\u00f2n.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">NCS. ThS. D\u01b0 Ti\u1ec3u D\u01b0\u01a1ng &#8211; Gi\u1ea3ng vi\u00ean Khoa Kinh doanh &#8211; Lu\u1eadt, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT TP.HCM.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">ThS. Nguy\u1ec5n Ho\u00e0ng Giang &#8211; Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb C\u00f4ng ty C\u1ed5 ph\u1ea7n N\u00c0NG, Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh Sotrans Logistics, gi\u00e1m kh\u1ea3o kh\u00e1ch m\u1eddi v\u00e0 \u0111\u1ea1i di\u1ec7n \u0111\u01a1n v\u1ecb t\u00e0i tr\u1ee3 \u0111\u1eb7c bi\u1ec7t cho v\u00f2ng Chung k\u1ebft.<\/li>\n<\/ul>\n<div class=\"row\"  id=\"row-1026666489\">\n\n\t<div id=\"col-198365810\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17588\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182007-advmo-16110411aa38.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1267815478\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17589 size-full\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182013-advmo-ca69c68f1b18.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-271370880\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17591\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182020-advmo-c4a4989ac1e7.JPG\" alt=\"\" width=\"2560\" height=\"1767\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><\/div>\nThe Value Storyteller m\u00f9a 2 kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i sinh vi\u00ean k\u1ec3 l\u1ea1i nh\u1eefng \u0111i\u1ec1u quen thu\u1ed9c, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u00e0o s\u00e2u \u0111\u1ec3 t\u00ecm ra gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. T\u1eeb di s\u1ea3n ngh\u1ec7 thu\u1eadt, nh\u1ea1c c\u1ee5 truy\u1ec1n th\u1ed1ng \u0111\u1ebfn \u1ea9m th\u1ef1c v\u00e0 l\u00e0n \u0111i\u1ec7u d\u00e2n ca, m\u1ed7i ph\u1ea7n tr\u00ecnh di\u1ec5n l\u00e0 m\u1ed9t g\u00f3c nh\u00ecn s\u00e1ng t\u1ea1o ri\u00eang bi\u1ec7t. B\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, l\u1eadp lu\u1eadn ch\u1eb7t ch\u1ebd v\u00e0 c\u1ea3m x\u00fac ch\u00e2n th\u1eadt, c\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u00e3 kh\u00e9o l\u00e9o chuy\u1ec3n h\u00f3a nh\u1eefng n\u00e9t \u0111\u1eb9p b\u1ea3n \u0111\u1ecba th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng &#8211; n\u01a1i th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c gi\u1edbi thi\u1ec7u, m\u00e0 th\u1ef1c s\u1ef1 ch\u1ea1m \u0111\u1ebfn v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi nghe v\u1ec1 ni\u1ec1m t\u1ef1 h\u00e0o v\u0103n h\u00f3a.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 chung cu\u1ed9c ghi nh\u1eadn nh\u1eefng ph\u1ea7n tr\u00ecnh di\u1ec5n n\u1ed5i b\u1eadt:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00e1n qu\u00e2n: Nguy\u1ec5n Th\u1ecb Ki\u1ec1u Thu v\u1edbi d\u1ef1 \u00e1n <\/span><i><span style=\"font-weight: 400;\">\u201cTranh Ki\u1ebfng Nam B\u1ed9 &#8211; \u0110\u00e1nh Th\u1ee9c Nh\u1eefng Gi\u00e1 Tr\u1ecb T\u01b0\u1edfng Ch\u1eebng \u0110\u00e3 Ng\u1ee7 Qu\u00ean\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c1 qu\u00e2n: L\u00e2m Gia H\u00e2n v\u1edbi d\u1ef1 \u00e1n <\/span><i><span style=\"font-weight: 400;\">\u201c\u0110\u00e0n \u0111\u00e1 &#8211; B\u1ea3o v\u1eadt qu\u1ed1c gia c\u1ea7n g\u00ecn gi\u1eef v\u00e0 ti\u1ebfp n\u1ed1i\u201d<\/span><\/i><span style=\"font-weight: 400;\">. Ph\u1ea7n tr\u00ecnh di\u1ec5n g\u00e2y ch\u00fa \u00fd khi sinh vi\u00ean tr\u1ef1c ti\u1ebfp mang \u0111\u00e0n \u0111\u00e1 t\u1eeb T\u00e2y Nguy\u00ean \u0111\u1ebfn tr\u01b0\u1eddng, g\u00f3p ph\u1ea7n \u0111\u01b0a nh\u1ea1c c\u1ee5 truy\u1ec1n th\u1ed1ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi xem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00fd qu\u00e2n: H\u00e0 Ph\u00fa Khang v\u1edbi d\u1ef1 \u00e1n <\/span><i><span style=\"font-weight: 400;\">\u201cB\u00e1nh C\u1ee7 C\u1ea3i &#8211; T\u1eeb V\u1ecb Vi\u1ec5n X\u1ee9 \u0110\u1ebfn H\u1ed3n Ph\u00f9 Sa\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00fd qu\u00e2n: Nguy\u1ec5n H\u1ed3 T\u00fa Quy\u00ean v\u1edbi d\u1ef1 \u00e1n <\/span><i><span style=\"font-weight: 400;\">\u201cGiai \u0111i\u1ec7u D\u00e2n Ca B\u1eafc B\u1ed9 trong d\u00f2ng ch\u1ea3y \u0111\u01b0\u01a1ng \u0111\u1ea1i\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ea1ng 5: Nguy\u1ec5n Qu\u1ef3nh H\u01b0\u01a1ng v\u1edbi d\u1ef1 \u00e1n <\/span><i><span style=\"font-weight: 400;\">\u201cH\u01b0\u01a1ng C\u1ed1m &#8211; M\u00f9a Thu H\u00e0 N\u1ed9i\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc v\u00e0o v\u00f2ng Showcase, top 16 g\u01b0\u01a1ng m\u1eb7t xu\u1ea5t s\u1eafc kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn nh\u1eefng ph\u1ea7n tr\u00ecnh di\u1ec5n ch\u1ec9n chu m\u00e0 c\u00f2n ghi d\u1ea5u s\u1ef1 tr\u01b0\u1edfng th\u00e0nh r\u00f5 r\u1ec7t. Qua t\u1eebng v\u00f2ng nh\u1eadn ph\u1ea3n h\u1ed3i v\u00e0 ho\u00e0n thi\u1ec7n k\u1ef9 n\u0103ng, c\u00e1c b\u1ea1n \u0111\u00e3 bi\u1ebfn \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u th\u00e0nh c\u00e2u chuy\u1ec7n \u0111\u1ea7y thuy\u1ebft ph\u1ee5c tr\u01b0\u1edbc h\u1ed9i \u0111\u1ed3ng chuy\u00ean m\u00f4n. \u0110\u00e2y l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c c\u00f3 \u00fd ngh\u0129a thi\u1ebft th\u1ef1c \u0111\u1ed1i v\u1edbi sinh vi\u00ean theo \u0111u\u1ed5i l\u0129nh v\u1ef1c marketing, sales v\u00e0 truy\u1ec1n th\u00f4ng, n\u01a1i kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ea7n song h\u00e0nh v\u1edbi vi\u1ec7c l\u00e0m r\u00f5 l\u1ee3i \u00edch, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng gi\u00e1 tr\u1ecb th\u1ef1c ch\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e9p l\u1ea1i m\u00f9a 2, The Value Storyteller \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n qua nh\u1eefng c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn t\u1eeb g\u00f3c \u0111\u1ed9 m\u1edbi v\u00e0 h\u00e0nh tr\u00ecnh r\u00e8n luy\u1ec7n n\u0103ng l\u1ef1c c\u1ee7a sinh vi\u00ean. T\u1eeb s\u00e2n kh\u1ea5u Showcase \u0111\u1ebfn nh\u1eefng t\u00ecnh hu\u1ed1ng ngh\u1ec1 nghi\u1ec7p trong t\u01b0\u01a1ng lai, tinh th\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua m\u1ed9t th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t: K\u1ec3 b\u1eb1ng c\u1ea3m x\u00fac. Thuy\u1ebft ph\u1ee5c b\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin.<br \/>\n<\/span><span style=\"font-weight: 400;\"><div class=\"row\"  id=\"row-1575440609\">\n<\/span>\n\t<div id=\"col-1503497366\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17592 size-full\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182026-advmo-c56a6ecebcc6.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1555549211\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17593\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182032-advmo-f2add4b5a1fd.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-247785799\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17594\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182039-advmo-cce603203c4f.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><\/div>\n<div class=\"row\"  id=\"row-1139386779\"><\/span><\/p>\n\n\t<div id=\"col-113454494\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17595\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182045-advmo-14779c3d7503.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-484708574\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17596\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182052-advmo-98e94abd37b4.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-722070490\" class=\"col medium-1\/3 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17597\" src=\"https:\/\/cdn-lab.fpt.edu.vn\/innovationlab\/media\/2026\/10\/the-value-storyteller-mua-2-tu-hoc-ke-chuyen-den-nang-luc-chung-minh-gia-tri-trong-marketing-va-sales-thong-qua-van-hoa-1793182058-advmo-b1fc4ccb594f.JPG\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e1ng ng\u00e0y 25\/10\/2026, t\u1ea1i H\u1ed9i tr\u01b0\u1eddng B, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT, Showcase The Value Storyteller m\u00f9a 2 \u0111\u00e3 kh\u00e9p l\u1ea1i h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp gi\u00e0u tr\u1ea3i nghi\u1ec7m c\u1ee7a sinh vi\u00ean. Ch\u01b0\u01a1ng tr\u00ecnh mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean kh\u00e1m ph\u00e1 nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 [&#8230;]\n","protected":false},"author":9,"featured_media":17587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,22,27],"tags":[],"class_list":["post-17586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song-sinh-vien","category-tin-tuc-noi-bat","category-workshop-hoi-thao"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/17586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=17586"}],"version-history":[{"count":2,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/17586\/revisions"}],"predecessor-version":[{"id":17710,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/17586\/revisions\/17710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/17587"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=17586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=17586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=17586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}