{"id":2899,"date":"2026-05-21T04:31:37","date_gmt":"2026-05-21T04:31:37","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/hcm\/?p=2899"},"modified":"2026-06-23T07:08:13","modified_gmt":"2026-06-23T07:08:13","slug":"ths-le-phat-minh","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/ths-le-phat-minh\/","title":{"rendered":"THS. L\u00ca PH\u00c1T MINH"},"content":{"rendered":"\n\n\n
\"Th\u1ea7y<\/td>\nTHS. L\u00ca PH\u00c1T MINH<\/span><\/strong><\/span><\/p>\n

Ch\u1ee9c v\u1ee5:<\/strong> Ch\u1ee7 nhi\u1ec7m BM Marketing<\/span><\/p>\n

QU\u00c1 TR\u00ccNH \u0110\u00c0O T\u1ea0O<\/b><\/span><\/h2>\n

2011 \u2013 Th\u1ea1c s\u0129 \u2013 Qu\u1ea3n tr\u1ecb Kinh doanh Qu\u1ed1c t\u1ebf \u2013 Asia Institute of Technology<\/p>\n

C\u00c1C M\u00d4N H\u1eccC THAM GIA GI\u1ea2NG D\u1ea0Y<\/b><\/span><\/h2>\n
    \n
  • Marketing<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    <\/div><\/h2>\n

    H\u01af\u1edaNG NGHI\u00caN C\u1ee8U CH\u00cdNH<\/b><\/h2>\n

    H\u01b0\u1edbng nghi\u00ean c\u1ee9u 1:<\/strong> Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong Marketing (AI in Marketing), chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ed1, \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 AI trong t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/p>\n

    H\u01b0\u1edbng nghi\u00ean c\u1ee9u 2:<\/strong> Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c (AI in Human Resource Management \u2013 AI HRM), chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i AI trong t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p.<\/p>\n

    <\/div><\/h2>\n

    C\u00d4NG TR\u00ccNH KHOA H\u1eccC TI\u00caU BI\u1ec2U<\/b><\/h2>\n

    a. B\u00e0i b\u00e1o khoa h\u1ecdc\u00a0<\/b><\/h2>\n
      \n
    1. N. T. Van, N. M. Tuan, T. P. Hoang, and L. P. Minh, \u201cThe relationship between customer relationship management and using decision to the product service of customers: A case study in Vietnam,\u201d International Journal of Marketing Studies<\/em>, vol. 8, no. 1, pp. 102\u2013116, 2016.<\/li>\n
    2. \n

      L. P. Minh et al<\/em>., \u201cAI in HRM: From a Systematic Literature Review to Strategic Potentials and Critical Challenges,\u201d in Proceedings of ICFE2025<\/em>, 2025, ISBN: 978-604-79-5336-3.<\/p>\n<\/li>\n

    3. \n

      L. P. Minh et al<\/em>., \u201cFrom an Organizational AI Strategy to an AI Business Strategy: The Role of AI Leadership,\u201d in Proceedings of ICFE2025<\/em>, 2025, ISBN: 978-604-79-5336-3.<\/p>\n<\/li>\n

    4. \n

      L. P. Minh et al<\/em>., \u201cA Systematic Literature Review of AI HRM: Strategic Opportunities and Emerging Challenges,\u201d in Proceedings of IU-AGBA<\/em>, 2025, ISBN: 978-632-608-802-1.<\/p>\n<\/li>\n<\/ol>\n

      b. <\/b>S\u00e1ch chuy\u00ean kh\u1ea3o, gi\u00e1o tr\u00ecnh v\u00e0 ch\u01b0\u01a1ng s\u00e1ch<\/b><\/h2>\n
        \n
      1. L. P. Minh, Ti\u1ebfp Th\u1ecb Gi\u00e1o D\u1ee5c 4.0 (Educational Marketing 4.0)<\/em>, ISBN: 9786049930874.<\/li>\n
      2. \n

        L. P. Minh, N. T. V\u00e2n, H. T. N. Nghi\u00eam, and L. H. A. Qu\u1ed1c, C\u00f4ng ngh\u1ec7 T\u00e0i ch\u00ednh Fintech: D\u00e0nh cho ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u<\/em>. H\u00e0 N\u1ed9i, Vi\u1ec7t Nam: Nh\u00e0 xu\u1ea5t b\u1ea3n Lao \u0110\u1ed9ng, ISBN: 978-632-03-0863-7.<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

        THS. L\u00ca PH\u00c1T MINH Ch\u1ee9c v\u1ee5: Ch\u1ee7 nhi\u1ec7m BM Marketing QU\u00c1 TR\u00ccNH \u0110\u00c0O T\u1ea0O 2011 \u2013 Th\u1ea1c s\u0129 \u2013 Qu\u1ea3n tr\u1ecb Kinh doanh Qu\u1ed1c t\u1ebf \u2013 Asia Institute of Technology C\u00c1C M\u00d4N H\u1eccC THAM GIA GI\u1ea2NG D\u1ea0Y Marketing H\u01af\u1edaNG NGHI\u00caN C\u1ee8U CH\u00cdNH H\u01b0\u1edbng nghi\u00ean c\u1ee9u 1: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong Marketing (AI in Marketing), […]\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2899","post","type-post","status-publish","format-standard","hentry","category-ly-lich-khoa-hoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/2899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=2899"}],"version-history":[{"count":11,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/2899\/revisions"}],"predecessor-version":[{"id":4725,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/2899\/revisions\/4725"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=2899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=2899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=2899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}