{"id":451,"date":"2025-03-12T05:20:14","date_gmt":"2025-03-12T05:20:14","guid":{"rendered":"https:\/\/webfpt.poscrm.io.vn\/?p=451"},"modified":"2026-07-21T03:08:06","modified_gmt":"2026-07-21T03:08:06","slug":"tim-hieu-cach-quan-tri-thuong-hieu-hieu-qua-cung-chuyen-gia-tu-nestle","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/tim-hieu-cach-quan-tri-thuong-hieu-hieu-qua-cung-chuyen-gia-tu-nestle\/","title":{"rendered":"T\u00ecm hi\u1ec3u c\u00e1ch Qu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 c\u00f9ng chuy\u00ean gia t\u1eeb Nestl\u00e9"},"content":{"rendered":"

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T\u1ed1i ng\u00e0y 12\/03\/2025, Webinar \u201cQu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u \u2013 Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u, chi\u1ebfn thu\u1eadt \u0111\u1ecba ph\u01b0\u01a1ng (Glocalization)\u201d<\/b>\u00a0trong khu\u00f4n kh\u1ed5 m\u00f4n\u00a0BRA301 \u2013 Qu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u<\/b>\u00a0\u0111\u00e3 di\u1ec5n ra s\u00f4i n\u1ed5i v\u1edbi s\u1ef1 chia s\u1ebb t\u1eeb\u00a0ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng Nhung \u2013 \u00a0Multibrand & Creativity Manager t\u1ea1i Nestl\u00e9 Vietnam.<\/strong><\/p>\n

Qua bu\u1ed5i Webinar, sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn\u00a0quy tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ebfn tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c. Ch\u1ecb Nhung \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng\u00a0case study th\u1ef1c t\u1ebf\u00a0v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch branding t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, t\u1eeb \u0111\u00f3 gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1\u00a0glocalization \u2013 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u00edch nghi v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 v\u1eabn gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/strong><\/p>\n

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Bu\u1ed5i Webinar k\u1ebft th\u00fac v\u1edbi nhi\u1ec1u c\u00e2u h\u1ecfi Q&A t\u1eeb c\u00e1c b\u1ea1n sinh vi\u00ean, c\u00e1c b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn c\u1ee7a chuy\u00ean gia. S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 mang l\u1ea1i ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho nh\u1eefng ai \u0111ang theo \u0111u\u1ed5i l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

PH\u00d2NG QUAN H\u1ec6 DOANH NGHI\u1ec6P<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ed1i ng\u00e0y 12\/03\/2025, Webinar \u201cQu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u \u2013 Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u, chi\u1ebfn thu\u1eadt \u0111\u1ecba ph\u01b0\u01a1ng (Glocalization)\u201d\u00a0trong khu\u00f4n kh\u1ed5 m\u00f4n\u00a0BRA301 \u2013 Qu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u\u00a0\u0111\u00e3 di\u1ec5n ra s\u00f4i n\u1ed5i v\u1edbi s\u1ef1 chia s\u1ebb t\u1eeb\u00a0ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng Nhung \u2013 \u00a0Multibrand & Creativity Manager t\u1ea1i Nestl\u00e9 Vietnam. Qua bu\u1ed5i Webinar, sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn\u00a0quy […]\n","protected":false},"author":2,"featured_media":810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshop-hoi-thao"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":4,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"predecessor-version":[{"id":5947,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/451\/revisions\/5947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}