{"id":456,"date":"2025-03-15T05:41:02","date_gmt":"2025-03-15T05:41:02","guid":{"rendered":"https:\/\/webfpt.poscrm.io.vn\/?p=456"},"modified":"2026-07-21T03:07:10","modified_gmt":"2026-07-21T03:07:10","slug":"lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis\/","title":{"rendered":"L\u1eafng nghe kinh nghi\u1ec7m Sale v\u00e0 Marketing t\u1eeb Gi\u00e1m \u0111\u1ed1c b\u00e1n l\u1ebb Biti\u2019s"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15531\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis-7.jpg\" alt=\"\" width=\"1594\" height=\"898\" \/><\/p>\n<p>Ng\u00e0y 14-15\/3,\u00a0<b>Workshop \u201cMarket-Driven Outcomes: A Marketing Perspective on the Anatomy of Product Success and Failure\u201d<\/b>\u00a0\u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng thu h\u00fat nhi\u1ec1u sinh vi\u00ean quan t\u00e2m tham gia, mang \u0111\u1ebfn m\u1ed9t kh\u00f4ng gian trao \u0111\u1ed5i s\u00f4i n\u1ed5i v\u00e0 gi\u00e0u gi\u00e1 tr\u1ecb v\u1ec1 Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/p>\n<p>T\u1ea1i h\u1ed9i th\u1ea3o,\u00a0<b>Ch\u1ecb \u0110\u1eb7ng Ng\u1ecdc Di\u1ec5m \u2013 Sales Director &amp; Head of B2C t\u1ea1i Biti\u2019s<\/b>, ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0\u00a0<b>Th\u1ea7y L\u00ea Thanh T\u00e2m \u2013 Gi\u1ea3ng vi\u00ean b\u1ed9 m\u00f4n Qu\u1ea3n tr\u1ecb Kinh doanh<\/b>\u00a0\u0111\u00e3 c\u00f9ng nhau chia s\u1ebb \u0111\u1ebfn c\u00e1c b\u1ea1n sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 h\u00e0nh tr\u00ecnh Marketing t\u1ea1o gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng kinh nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb Gi\u00e1m \u0111\u1ed1c b\u00e1n l\u1ebb t\u1ea1i\u00a0<i>t\u1ea1i Biti\u2019s<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15532\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis-8-scaled.jpg\" alt=\"\" width=\"4032\" height=\"2268\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15533\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis-9-scaled.jpg\" alt=\"\" width=\"6000\" height=\"3376\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15534\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis-10-scaled.jpg\" alt=\"\" width=\"2589\" height=\"1456\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15535\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis-11-scaled.jpg\" alt=\"\" width=\"2731\" height=\"1536\" \/><\/p>\n<p>Ph\u1ea7n Q&amp;A c\u0169ng di\u1ec5n ra v\u00f4 c\u00f9ng s\u00f4i n\u1ed5i, khi c\u00e1c b\u1ea1n sinh vi\u00ean h\u00e0o h\u1ee9ng \u0111\u1eb7t nhi\u1ec1u c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i v\u00e0 vai tr\u00f2 c\u1ee7a Marketing trong t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\u2026 T\u1ea5t c\u1ea3 c\u00e2u h\u1ecfi \u0111\u1ec1u \u0111\u01b0\u1ee3c hai di\u1ec5n gi\u1ea3 gi\u1ea3i \u0111\u00e1p t\u1eadn t\u00ecnh b\u1eb1ng nh\u1eefng kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 g\u00f3c nh\u00ecn s\u00e2u s\u1eafc, gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c h\u1eefu \u00edch cho h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 s\u1ef1 nghi\u1ec7p t\u01b0\u01a1ng lai.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15537\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis-12-scaled.jpg\" alt=\"\" width=\"4032\" height=\"2268\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15536\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/lang-nghe-kinh-nghiem-sale-va-marketing-tu-giam-doc-ban-le-bitis-13-scaled.jpg\" alt=\"\" width=\"6000\" height=\"3376\" \/><\/p>\n<p>S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n m\u00e0 c\u00f2n m\u1edf ra nhi\u1ec1u g\u00f3c nh\u00ecn th\u00fa v\u1ecb v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: right;\"><strong>PH\u00d2NG QUAN H\u1ec6 DOANH NGHI\u1ec6P<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 14-15\/3,\u00a0Workshop \u201cMarket-Driven Outcomes: A Marketing Perspective on the Anatomy of Product Success and Failure\u201d\u00a0\u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng thu h\u00fat nhi\u1ec1u sinh vi\u00ean quan t\u00e2m tham gia, mang \u0111\u1ebfn m\u1ed9t kh\u00f4ng gian trao \u0111\u1ed5i s\u00f4i n\u1ed5i v\u00e0 gi\u00e0u gi\u00e1 tr\u1ecb v\u1ec1 Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. T\u1ea1i h\u1ed9i th\u1ea3o,\u00a0Ch\u1ecb \u0110\u1eb7ng Ng\u1ecdc Di\u1ec5m \u2013 [&#8230;]\n","protected":false},"author":2,"featured_media":806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshop-hoi-thao"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=456"}],"version-history":[{"count":5,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/456\/revisions"}],"predecessor-version":[{"id":5946,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/456\/revisions\/5946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}