{"id":497,"date":"2025-03-20T05:43:03","date_gmt":"2025-03-20T05:43:03","guid":{"rendered":"https:\/\/webfpt.poscrm.io.vn\/?p=497"},"modified":"2026-07-21T03:04:25","modified_gmt":"2026-07-21T03:04:25","slug":"recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia\/","title":{"rendered":"Recap Seminar: \u201cX\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u V\u00e0 Nh\u00e2n Hi\u1ec7u C\u1ee7a L\u00e3nh \u0110\u1ea1o Trong Doanh Nghi\u1ec7p C\u00f9ng Chuy\u00ean Gia\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15708\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia-6-scaled.jpg\" alt=\"\" width=\"2685\" height=\"1510\" \/><\/p>\n<p>S\u00e1ng ng\u00e0y 20\/3\/2025,<b>\u00a0Seminar \u201cX\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u V\u00e0 Nh\u00e2n Hi\u1ec7u C\u1ee7a L\u00e3nh \u0110\u1ea1o Trong Doanh Nghi\u1ec7p C\u00f9ng Chuy\u00ean Gia\u201d\u00a0<\/b>\u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng, thu h\u00fat s\u1ef1 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean v\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n<p>T\u1ea1i h\u1ed9i th\u1ea3o, di\u1ec5n gi\u1ea3\u00a0<b>Ho\u00e0ng L\u00ea \u2013 Founder\/CEO \u2013 Staspi.ai Agent,<\/b>\u00a0ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Marketing\u00a0c\u00f9ng<b>\u00a0C\u00f4 Tr\u1ea7n Nguy\u1ec5n Anh Th\u01b0 \u2013 Gi\u1ea3ng vi\u00ean Truy\u1ec1n th\u00f4ng \u0110\u1ea1i h\u1ecdc FPT<\/b><b>,<\/b>\u00a0\u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u ki\u1ebfn th\u1ee9c gi\u00e1 tr\u1ecb v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n trong th\u1eddi \u0111\u1ea1i s\u1ed1: Ba y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng(s\u1ef1 nh\u1ea5t qu\u00e1n, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t); X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 bi\u1ebfn \u201cgi\u00e1 tr\u1ecb\u201d th\u00e0nh v\u0169 kh\u00ed \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang.<\/p>\n<p>R\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi th\u1ef1c t\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra, xoay quanh c\u00e1ch \u00e1p d\u1ee5ng AI trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng tri\u1ec7u n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u0169ng nh\u01b0 c\u00e1ch duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15709\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia-7-scaled.jpg\" alt=\"\" width=\"4032\" height=\"2268\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15710\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia-8-scaled.jpg\" alt=\"\" width=\"4032\" height=\"2268\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15711\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia-9-scaled.jpg\" alt=\"\" width=\"4032\" height=\"2268\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15712\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia-10-scaled.jpg\" alt=\"\" width=\"3203\" height=\"1802\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15713\" src=\"https:\/\/daihoc.fpt.edu.vn\/wp-content\/uploads\/2025\/12\/recap-seminar-xay-dung-thuong-hieu-va-nhan-hieu-cua-lanh-dao-trong-doanh-nghiep-cung-chuyen-gia-11-scaled.jpg\" alt=\"\" width=\"4032\" height=\"2268\" \/><\/p>\n<p>H\u1ed9i th\u1ea3o \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi tham d\u1ef1. Nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m \u0111\u01b0\u1ee3c chia s\u1ebb trong bu\u1ed5i h\u1ed9i th\u1ea3o ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 h\u00e0nh trang qu\u00fd gi\u00e1 gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean t\u1ef1 tin h\u01a1n trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n<p style=\"text-align: right;\"><strong>PH\u00d2NG QUAN H\u1ec6 DOANH NGHI\u1ec6P<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e1ng ng\u00e0y 20\/3\/2025,\u00a0Seminar \u201cX\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u V\u00e0 Nh\u00e2n Hi\u1ec7u C\u1ee7a L\u00e3nh \u0110\u1ea1o Trong Doanh Nghi\u1ec7p C\u00f9ng Chuy\u00ean Gia\u201d\u00a0\u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng, thu h\u00fat s\u1ef1 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean v\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. T\u1ea1i h\u1ed9i th\u1ea3o, di\u1ec5n gi\u1ea3\u00a0Ho\u00e0ng L\u00ea \u2013 Founder\/CEO \u2013 Staspi.ai [&#8230;]\n","protected":false},"author":2,"featured_media":800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshop-hoi-thao"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":5,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/497\/revisions"}],"predecessor-version":[{"id":5943,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/497\/revisions\/5943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}