{"id":6705,"date":"2026-08-04T06:30:25","date_gmt":"2026-08-04T06:30:25","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/hcm\/?p=6705"},"modified":"2026-08-06T03:44:15","modified_gmt":"2026-08-06T03:44:15","slug":"du-hi-xu-dua-gin-giu-van-hoa-ban-dia-bang-tu-duy-truyen-thong-cua-nguoi-tre","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/du-hi-xu-dua-gin-giu-van-hoa-ban-dia-bang-tu-duy-truyen-thong-cua-nguoi-tre\/","title":{"rendered":"\u201cDu H\u00ed X\u1ee9 D\u1eeba\u201d: G\u00ecn gi\u1eef v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba b\u1eb1ng t\u01b0 duy truy\u1ec1n th\u00f4ng c\u1ee7a ng\u01b0\u1eddi tr\u1ebb"},"content":{"rendered":"

M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2. Nh\u01b0ng \u0111\u1ec3 m\u1ed9t gi\u00e1 tr\u1ecb v\u0103n h\u00f3a th\u1ef1c s\u1ef1 s\u1ed1ng trong l\u00f2ng ng\u01b0\u1eddi tr\u1ebb, c\u1ea7n nhi\u1ec1u h\u01a1n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1. \u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 h\u1ecd mu\u1ed1n kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m v\u00e0 ti\u1ebfp t\u1ee5c lan t\u1ecfa.<\/span><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 b\u00e0i to\u00e1n m\u00e0 nh\u00f3m sinh vi\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT l\u1ef1a ch\u1ecdn cho \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p <\/span>Du H\u00ed X\u1ee9 D\u1eeba<\/span><\/i>. Kh\u00f4ng xem c\u00e2y d\u1eeba \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t \u0111\u1eb7c s\u1ea3n c\u1ee7a V\u0129nh Long, nh\u00f3m l\u1ea5y h\u00ecnh \u1ea3nh quen thu\u1ed9c n\u00e0y l\u00e0m \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, k\u1ebft n\u1ed1i v\u0103n h\u00f3a, con ng\u01b0\u1eddi, l\u00e0ng ngh\u1ec1 v\u00e0 \u1ea9m th\u1ef1c b\u1eb1ng ng\u00f4n ng\u1eef s\u00e1ng t\u1ea1o g\u1ea7n g\u0169i v\u1edbi gi\u1edbi tr\u1ebb.<\/span><\/span><\/p>\n

\"DSCF0203
Nh\u00f3m sinh vi\u00ean th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n Du H\u00ed X\u1ee9 D\u1eeba.<\/span><\/figcaption><\/figure>\n

V\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n v\u0103n h\u00f3a\u00a0<\/b><\/span><\/p>\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a d\u1ef1 \u00e1n n\u1eb1m \u1edf c\u00e1ch sinh vi\u00ean v\u1eadn d\u1ee5ng t\u01b0 duy truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng ti\u1ebfp c\u1eadn th\u1ebf h\u1ec7 tr\u1ebb m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 h\u1ea5p d\u1eabn.<\/span><\/p>\n

Thay v\u00ec truy\u1ec1n t\u1ea3i th\u00f4ng tin theo l\u1ed1i gi\u1edbi thi\u1ec7u m\u1ed9t chi\u1ec1u, nh\u00f3m x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n, k\u1ebft h\u1ee3p video ng\u1eafn, n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp. Qua \u0111\u00f3, ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 ti\u1ebfp nh\u1eadn th\u00f4ng tin m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2, t\u01b0\u01a1ng t\u00e1c v\u00e0 mong mu\u1ed1n kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

D\u1ef1 \u00e1n c\u0169ng cho th\u1ea5y kh\u1ea3 n\u0103ng \u0111\u01b0a ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u00e0o th\u1ef1c ti\u1ec5n c\u1ee7a sinh vi\u00ean Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT. T\u1eeb nghi\u00ean c\u1ee9u c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC), ph\u00e1t tri\u1ec3n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng \u0111\u1ebfn t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, to\u00e0n b\u1ed9 quy tr\u00ecnh \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u01b0 m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

\"DSC7858<\/span><\/p>\n

\"DSC1486
Nh\u00f3m kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf t\u1ea1i V\u0129nh Long<\/span><\/figcaption><\/figure>\n

K\u1ec3 c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a b\u1eb1ng tr\u1ea3i nghi\u1ec7m thay v\u00ec ch\u1ec9 qu\u1ea3ng b\u00e1\u00a0<\/b><\/span><\/p>\n

Kh\u00e1c v\u1edbi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng v\u1ed1n t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111i\u1ec3m \u0111\u1ebfn, Du H\u00ed X\u1ee9 D\u1eeba l\u1ef1a ch\u1ecdn k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1eddi th\u01b0\u1eddng xoay quanh v\u0103n h\u00f3a d\u1eeba. Ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 bi\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb d\u1eeba m\u00e0 c\u00f2n hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng ngh\u1ec7 nh\u00e2n, l\u00e0ng ngh\u1ec1, n\u00e9t \u1ea9m th\u1ef1c v\u00e0 l\u1ed1i s\u1ed1ng \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean b\u1ea3n s\u1eafc c\u1ee7a v\u00f9ng \u0111\u1ea5t n\u00e0y.<\/span><\/p>\n

M\u1ed9t \u0111i\u1ec3m s\u00e1ng kh\u00e1c c\u1ee7a d\u1ef1 \u00e1n l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Song song v\u1edbi chu\u1ed7i n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u00f3m \u0111\u00e3 t\u1ed5 ch\u1ee9c Phi\u00ean ch\u1ee3 X\u1ee9 D\u1eeba ngay t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT, mang c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi sinh vi\u00ean. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y t\u1ea1o n\u00ean m\u1ed9t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, gi\u00fap ng\u01b0\u1eddi tham gia kh\u00f4ng ch\u1ec9 ti\u1ebfp nh\u1eadn th\u00f4ng tin m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp c\u1ea3m nh\u1eadn v\u0103n h\u00f3a th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m, c\u00e2u chuy\u1ec7n v\u00e0 s\u1ef1 giao l\u01b0u v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

\"DSC1474<\/span><\/p>\n

\"DSC8343<\/span><\/p>\n

\"DSC7928
Ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp t\u1ea1i X\u1ee9 D\u1eeba<\/span><\/figcaption><\/figure>\n

Lan t\u1ecfa gi\u00e1 tr\u1ecb b\u1eb1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng\u00a0<\/b><\/span><\/p>\n

To\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai theo h\u00ecnh th\u1ee9c organic, kh\u00f4ng s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. Thay v\u00e0o \u0111\u00f3, nh\u00f3m t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho th\u1ea5y t\u01b0 duy l\u00e0m truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb n\u1ed9i dung v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u c\u00f4ng ch\u00fang \u2013 m\u1ed9t k\u1ef9 n\u0103ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay.<\/span><\/p>\n

Sau qu\u00e1 tr\u00ecnh tri\u1ec3n khai, chi\u1ebfn d\u1ecbch ghi nh\u1eadn g\u1ea7n 100.000 l\u01b0\u1ee3t xem organic tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u00f3m c\u0169ng x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u xuy\u00ean su\u1ed1t, t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng s\u1ef1 ki\u1ec7n Phi\u00ean ch\u1ee3 X\u1ee9 D\u1eeba v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean c\u00f9ng c\u00e1c doanh nghi\u1ec7p, h\u1ed9 s\u1ea3n xu\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c ch\u1ee7 th\u1ec3 v\u0103n h\u00f3a v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb th\u00f4ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o.<\/span><\/p>\n

\"Screenshot
K\u1ebft qu\u1ea3 th\u1ed1ng k\u00ea tr\u00ean n\u1ec1n t\u1ea3ng Facebook<\/span><\/figcaption><\/figure>\n
\"K\u1ebft
K\u1ebft qu\u1ea3 th\u1ed1ng k\u00ea tr\u00ean n\u1ec1n t\u1ea3ng Youtube<\/span><\/figcaption><\/figure>\n
\"Du
K\u1ebft qu\u1ea3 th\u1ed1ng k\u00ea tr\u00ean n\u1ec1n t\u1ea3ng Tiktok<\/span><\/figcaption><\/figure>\n

D\u1ea5u \u1ea5n t\u1eeb m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o g\u1eafn v\u1edbi th\u1ef1c ti\u1ec5n<\/b><\/span><\/h2>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p, <\/span>Du H\u00ed X\u1ee9 D\u1eeba<\/span><\/i> c\u00f2n cho th\u1ea5y c\u00e1ch ng\u01b0\u1eddi tr\u1ebb c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n g\u00ecn gi\u1eef v\u00e0 lan t\u1ecfa v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba b\u1eb1ng t\u01b0 duy truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/span><\/span><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00e0o t\u1ea1o c\u1ee7a ng\u00e0nh Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT: khuy\u1ebfn kh\u00edch sinh vi\u00ean gi\u1ea3i quy\u1ebft nh\u1eefng b\u00e0i to\u00e1n th\u1ef1c t\u1ebf th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n mang t\u00ednh \u1ee9ng d\u1ee5ng. B\u00ean c\u1ea1nh n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 s\u1ea3n xu\u1ea5t \u0111a ph\u01b0\u01a1ng ti\u1ec7n, sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn quy tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n t\u1eeb nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ebfn \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, qua \u0111\u00f3 ph\u00e1t tri\u1ec3n t\u01b0 duy l\u00e0m ngh\u1ec1 ngay t\u1eeb khi c\u00f2n tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng.<\/span><\/p>\n

Khi nh\u1eefng c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a \u0111\u01b0\u1ee3c k\u1ec3 b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a ng\u01b0\u1eddi tr\u1ebb, di s\u1ea3n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c l\u01b0u gi\u1eef m\u00e0 c\u00f2n ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c lan t\u1ecfa theo nh\u1eefng c\u00e1ch g\u1ea7n g\u0169i, s\u00e1ng t\u1ea1o v\u00e0 gi\u00e0u s\u1ee9c s\u1ed1ng h\u01a1n.<\/span><\/p>\n

\"DSCF0182<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2. Nh\u01b0ng \u0111\u1ec3 m\u1ed9t gi\u00e1 tr\u1ecb v\u0103n h\u00f3a th\u1ef1c s\u1ef1 s\u1ed1ng trong l\u00f2ng ng\u01b0\u1eddi tr\u1ebb, c\u1ea7n nhi\u1ec1u h\u01a1n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1. \u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 h\u1ecd mu\u1ed1n kh\u00e1m […]\n","protected":false},"author":2,"featured_media":6706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-6705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song-sinh-vien","category-trai-nghiem-sinh-vien"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=6705"}],"version-history":[{"count":18,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6705\/revisions"}],"predecessor-version":[{"id":7177,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6705\/revisions\/7177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/6706"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=6705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=6705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=6705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}