{"id":6898,"date":"2026-08-04T08:36:58","date_gmt":"2026-08-04T08:36:58","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/hcm\/?p=6898"},"modified":"2026-08-06T03:39:53","modified_gmt":"2026-08-06T03:39:53","slug":"hoa-huong-khi-sinh-vien-fpt-ke-cau-chuyen-cua-lang-huong-thuy-xuan-bang-ngon-ngu-cong-nghe-truyen-thong","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/hoa-huong-khi-sinh-vien-fpt-ke-cau-chuyen-cua-lang-huong-thuy-xuan-bang-ngon-ngu-cong-nghe-truyen-thong\/","title":{"rendered":"H\u1ecda H\u01b0\u01a1ng: Khi sinh vi\u00ean FPT k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a l\u00e0ng h\u01b0\u01a1ng Th\u1ee7y Xu\u00e2n b\u1eb1ng ng\u00f4n ng\u1eef c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng"},"content":{"rendered":"
\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t l\u00e0ng ngh\u1ec1 truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n v\u1edbi Gen Z?\u00a0<\/span><\/p>\n<\/blockquote>\n

\u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi kh\u1edfi ngu\u1ed3n cho H\u1ecda H\u01b0\u01a1ng \u2013 \u0111\u1ed3 \u00e1n truy\u1ec1n th\u00f4ng do nh\u00f3m 4SPIRE g\u1ed3m Nguy\u1ec5n Tr\u1ea7n Qu\u1ef3nh \u0110an, Nguy\u1ec5n Kh\u00e1nh Huy\u1ec1n, Mai Ho\u00e0ng Ph\u00fac v\u00e0 \u0110\u1ed7 H\u1ea3i \u0110\u0103ng th\u1ef1c hi\u1ec7n d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a C\u00f4 L\u00ea Ng\u1ecdc Ph\u01b0\u01a1ng Nguy\u00ean. D\u1ef1 \u00e1n kh\u00f4ng ch\u1ec9 khai th\u00e1c c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a c\u1ee7a l\u00e0ng h\u01b0\u01a1ng Th\u1ee7y Xu\u00e2n (Hu\u1ebf) m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n c\u00e1ch sinh vi\u00ean ng\u00e0nh C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng v\u1eadn d\u1ee5ng t\u01b0 duy s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t b\u00e0i to\u00e1n v\u0103n h\u00f3a b\u1eb1ng t\u01b0 duy s\u00e1ng t\u1ea1o hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

\"Screenshot<\/span><\/p>\n

T\u1eeb kho\u1ea3ng c\u00e1ch gi\u1eefa Gen Z v\u00e0 l\u00e0ng ngh\u1ec1 truy\u1ec1n th\u1ed1ng<\/b><\/span><\/h2>\n

L\u00e0ng h\u01b0\u01a1ng Th\u1ee7y Xu\u00e2n t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn quen thu\u1ed9c c\u1ee7a nhi\u1ec1u du kh\u00e1ch khi gh\u00e9 Hu\u1ebf. Nh\u1eefng b\u00f3 h\u01b0\u01a1ng r\u1ef1c r\u1ee1 s\u1eafc m\u00e0u th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, thu h\u00fat h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t chia s\u1ebb v\u00e0 t\u01b0\u01a1ng t\u00e1c. Tuy nhi\u00ean, ph\u00eda sau nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p \u1ea5y, ngh\u1ec1 l\u00e0m h\u01b0\u01a1ng v\u1eabn \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t kho\u1ea3ng c\u00e1ch v\u00f4 h\u00ecnh: nhi\u1ec1u ng\u01b0\u1eddi tr\u1ebb bi\u1ebft \u0111\u1ebfn l\u00e0ng ngh\u1ec1 nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef qua nhi\u1ec1u th\u1ebf h\u1ec7.<\/span><\/p>\n

Nh\u1eadn th\u1ea5y th\u1ef1c t\u1ebf \u0111\u00f3, nh\u00f3m sinh vi\u00ean 4SPIRE l\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n H\u1ecda H\u01b0\u01a1ng v\u1edbi mong mu\u1ed1n k\u1ebft n\u1ed1i Gen Z v\u1edbi ngh\u1ec1 l\u00e0m h\u01b0\u01a1ng theo m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i h\u01a1n. Thay v\u00ec truy\u1ec1n t\u1ea3i ki\u1ebfn th\u1ee9c b\u1eb1ng nh\u1eefng th\u00f4ng tin kh\u00f4 c\u1ee9ng, nh\u00f3m h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 ng\u01b0\u1eddi tr\u1ebb c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn, kh\u00e1m ph\u00e1 v\u00e0 t\u1ef1 k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n c\u1ee7a l\u00e0ng ngh\u1ec1 b\u1eb1ng g\u00f3c nh\u00ecn c\u1ee7a ch\u00ednh m\u00ecnh.<\/span><\/p>\n

\"SceneStill3
L\u00e0ng h\u01b0\u01a1ng Th\u1ee7y Xu\u00e2n \u2013 ngu\u1ed3n c\u1ea3m h\u1ee9ng c\u1ee7a \u0111\u1ed3 \u00e1n.<\/span><\/figcaption><\/figure>\n

Bi\u1ebfn m\u1ed9t c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a th\u00e0nh d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng<\/b><\/span><\/h2>\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a <\/span>H\u1ecda H\u01b0\u01a1ng<\/b> kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf n\u1ed9i dung m\u00e0 c\u00f2n \u1edf c\u00e1ch nh\u00f3m tri\u1ec3n khai d\u1ef1 \u00e1n nh\u01b0 m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf. To\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean t\u01b0 duy truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (Integrated Marketing Communications \u2013 IMC), t\u1eeb nghi\u00ean c\u1ee9u b\u1ed1i c\u1ea3nh, ph\u00e2n t\u00edch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh insight c\u1ee7a Gen Z \u0111\u1ebfn ph\u00e1t tri\u1ec3n concept s\u00e1ng t\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n cho chi\u1ebfn d\u1ecbch.<\/span><\/span><\/p>\n

T\u1eeb th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i \u0111\u1ebfn m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m, m\u1ecdi y\u1ebfu t\u1ed1 \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ed3ng b\u1ed9 nh\u1eb1m t\u1ea1o n\u00ean h\u00e0nh tr\u00ecnh truy\u1ec1n th\u00f4ng xuy\u00ean su\u1ed1t. Th\u00f4ng qua \u0111\u00f3, nh\u00f3m mong mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi tr\u1ebb t\u1eeb vi\u1ec7c “th\u1ea5y \u0111\u1eb9p” sang “mu\u1ed1n hi\u1ec3u” v\u00e0 “mu\u1ed1n tr\u1ea3i nghi\u1ec7m” gi\u00e1 tr\u1ecb c\u1ee7a ngh\u1ec1 l\u00e0m h\u01b0\u01a1ng truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

\"M
Nh\u00f3m nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng chi\u1ebfn d\u1ecbch.<\/span><\/figcaption><\/figure>\n

\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng trong t\u1eebng \u0111i\u1ec3m ch\u1ea1m<\/b><\/span><\/h2>\n

B\u00ean c\u1ea1nh gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, H\u1ecda H\u01b0\u01a1ng c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a sinh vi\u00ean ng\u00e0nh C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng th\u00f4ng qua vi\u1ec7c \u1ee9ng d\u1ee5ng nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n \u0111\u1ed3 \u00e1n.<\/span><\/p>\n

Nh\u00f3m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng tr\u00ean TikTok, Facebook v\u00e0 Instagram, khai th\u00e1c th\u1ebf m\u1ea1nh c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Song song \u0111\u00f3, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ed3ng nh\u1ea5t t\u1eeb key visual, thi\u1ebft k\u1ebf truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i dung s\u1ed1, gi\u00fap chi\u1ebfn d\u1ecbch t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n xuy\u00ean su\u1ed1t tr\u00ean c\u1ea3 m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1ef1 ki\u1ec7n th\u1ef1c t\u1ebf.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung, nh\u00f3m c\u00f2n ch\u00fa tr\u1ecdng thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m (Experience Design), t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ch\u1ea1m gi\u00fap ng\u01b0\u1eddi tham gia t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00f4ng gian v\u0103n h\u00f3a c\u1ee7a l\u00e0ng h\u01b0\u01a1ng. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u00e3 g\u00f3p ph\u1ea7n t\u0103ng t\u00ednh k\u1ebft n\u1ed1i v\u00e0 t\u1ea1o c\u1ea3m x\u00fac cho ng\u01b0\u1eddi tham gia.<\/span><\/p>\n

\"MQL4028<\/span><\/p>\n

\"IMG<\/span><\/p>\n

\"218A0328
Ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m trong khu\u00f4n kh\u1ed5 H\u1ecda H\u01b0\u01a1ng.<\/span><\/figcaption><\/figure>\n

Khi truy\u1ec1n th\u00f4ng tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i c\u1ee7a b\u1ea3n s\u1eafc Vi\u1ec7t<\/b><\/span><\/h2>\n

Kh\u00e1c v\u1edbi nhi\u1ec1u d\u1ef1 \u00e1n khai th\u00e1c v\u1ebb \u0111\u1eb9p c\u1ee7a l\u00e0ng ngh\u1ec1 theo h\u01b0\u1edbng qu\u1ea3ng b\u00e1 du l\u1ecbch, <\/span>H\u1ecda H\u01b0\u01a1ng<\/b> l\u1ef1a ch\u1ecdn k\u1ec3 c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a t\u1eeb ch\u00ednh nh\u1eefng con ng\u01b0\u1eddi v\u00e0 gi\u00e1 tr\u1ecb ph\u00eda sau m\u1ed7i n\u00e9n h\u01b0\u01a1ng.<\/span><\/span><\/p>\n

Th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi ngh\u1ec7 nh\u00e2n, x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m v\u00e0 truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n b\u1eb1ng ng\u00f4n ng\u1eef g\u1ea7n g\u0169i v\u1edbi gi\u1edbi tr\u1ebb, \u0111\u1ed3 \u00e1n g\u00f3p ph\u1ea7n \u0111\u01b0a truy\u1ec1n th\u1ed1ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi th\u1ebf h\u1ec7 m\u1edbi. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a H\u1ecda H\u01b0\u01a1ng khi s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 b\u1ea3o t\u1ed3n v\u00e0 lan t\u1ecfa b\u1ea3n s\u1eafc v\u0103n h\u00f3a, thay v\u00ec ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh.<\/span><\/p>\n

\"MQL4016
B\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/figcaption><\/figure>\n

M\u1ed9t \u0111\u1ed3 \u00e1n v\u1edbi quy tr\u00ecnh nh\u01b0 m\u1ed9t d\u1ef1 \u00e1n th\u1ef1c t\u1ebf<\/b><\/span><\/h2>\n

\u0110\u1ec3 ho\u00e0n thi\u1ec7n \u0111\u1ed3 \u00e1n, nh\u00f3m \u0111\u00e3 tr\u1ea3i qua \u0111\u1ea7y \u0111\u1ee7 c\u00e1c b\u01b0\u1edbc c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p: nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba, kh\u1ea3o s\u00e1t c\u00f4ng ch\u00fang, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, ph\u00e1t tri\u1ec3n n\u1ed9i dung, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng k\u1ef7 ni\u1ec7m \u0111\u00e1ng nh\u1edb nh\u1ea5t l\u00e0 h\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i v\u1edbi <\/span>ngh\u1ec7 nh\u00e2n H\u1ed3 Ng\u1ecdc Th\u1ee9<\/b> t\u1ea1i l\u00e0ng h\u01b0\u01a1ng Th\u1ee7y Xu\u00e2n. Sau nhi\u1ec1u n\u1ed7 l\u1ef1c, nh\u00f3m c\u00f3 c\u01a1 h\u1ed9i tr\u1ef1c ti\u1ebfp l\u1eafng nghe nh\u1eefng chia s\u1ebb v\u1ec1 ngh\u1ec1 v\u00e0 nh\u1eefng tr\u0103n tr\u1edf trong vi\u1ec7c g\u00ecn gi\u1eef l\u00e0ng ngh\u1ec1 truy\u1ec1n th\u1ed1ng. Nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea5y kh\u00f4ng ch\u1ec9 tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng cho chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n gi\u00fap c\u00e1c th\u00e0nh vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c l\u00e0m truy\u1ec1n th\u00f4ng g\u1eafn v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/span><\/span><\/p>\n

\"SceneStill6 \"SceneStill5 \"SceneStill9<\/span><\/p>\n

\"SceneStill8
L\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp c\u00f9ng ngh\u1ec7 nh\u00e2n t\u1ea1i l\u00e0ng h\u01b0\u01a1ng Th\u1ee7y Xu\u00e2n.<\/span><\/figcaption><\/figure>\n

T\u1eeb \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p \u0111\u1ebfn gi\u00e1 tr\u1ecb \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/b><\/span><\/h2>\n

Trong qu\u00e1 tr\u00ecnh b\u1ea3o v\u1ec7, H\u1ecda H\u01b0\u01a1ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb gi\u1ea3ng vi\u00ean v\u00e0 ng\u01b0\u1eddi xem nh\u1edd c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o, gi\u00fap m\u1ed9t ch\u1ee7 \u0111\u1ec1 t\u01b0\u1edfng ch\u1eebng kh\u00f4 khan tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 gi\u00e0u c\u1ea3m x\u00fac h\u01a1n v\u1edbi gi\u1edbi tr\u1ebb.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 ho\u00e0n th\u00e0nh y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p, d\u1ef1 \u00e1n c\u00f2n cho th\u1ea5y kh\u1ea3 n\u0103ng v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c ng\u00e0nh C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf th\u00f4ng qua nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

Trong t\u01b0\u01a1ng lai, nh\u00f3m k\u1ef3 v\u1ecdng ph\u00e1t tri\u1ec3n H\u1ecda H\u01b0\u01a1ng th\u00e0nh chu\u1ed7i workshop k\u1ebft h\u1ee3p n\u1ec1n t\u1ea3ng s\u1ed1 nh\u1eb1m l\u01b0u tr\u1eef t\u01b0 li\u1ec7u, c\u00e2u chuy\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u1ec1 ngh\u1ec1 l\u00e0m h\u01b0\u01a1ng truy\u1ec1n th\u1ed1ng. Qua \u0111\u00f3, d\u1ef1 \u00e1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u1ed9ng \u0111\u1ed3ng trong h\u00e0nh tr\u00ecnh g\u00ecn gi\u1eef v\u00e0 lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a Vi\u1ec7t Nam.<\/span><\/p>\n

\"IMG \"IMG“Ph\u01a1i s\u1eafc \u2013 Se h\u01b0\u01a1ng \u2013 H\u1ecda ti\u1ebfp \u0111\u1eddi.”<\/b><\/span><\/p>\n

\u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a H\u1ecda H\u01b0\u01a1ng, m\u00e0 c\u00f2n l\u00e0 tinh th\u1ea7n m\u00e0 nh\u00f3m 4SPIRE mu\u1ed1n g\u1eedi g\u1eafm: khi \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1eb1ng t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong \u0111\u1eddi s\u1ed1ng h\u00f4m nay v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c k\u1ec3 b\u1edfi ch\u00ednh th\u1ebf h\u1ec7 tr\u1ebb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t l\u00e0ng ngh\u1ec1 truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n v\u1edbi Gen Z?\u00a0 \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi kh\u1edfi ngu\u1ed3n cho H\u1ecda H\u01b0\u01a1ng \u2013 \u0111\u1ed3 \u00e1n truy\u1ec1n th\u00f4ng do nh\u00f3m 4SPIRE g\u1ed3m Nguy\u1ec5n Tr\u1ea7n Qu\u1ef3nh \u0110an, Nguy\u1ec5n Kh\u00e1nh Huy\u1ec1n, Mai Ho\u00e0ng Ph\u00fac v\u00e0 \u0110\u1ed7 H\u1ea3i \u0110\u0103ng th\u1ef1c hi\u1ec7n d\u01b0\u1edbi s\u1ef1 […]\n","protected":false},"author":7,"featured_media":7022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-6898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song-sinh-vien","category-trai-nghiem-sinh-vien"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=6898"}],"version-history":[{"count":8,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6898\/revisions"}],"predecessor-version":[{"id":7138,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6898\/revisions\/7138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/7022"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=6898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=6898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=6898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}