{"id":6980,"date":"2026-08-04T08:43:34","date_gmt":"2026-08-04T08:43:34","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/hcm\/?p=6980"},"modified":"2026-08-06T03:37:07","modified_gmt":"2026-08-06T03:37:07","slug":"cai-tiem-bac-pho-do-an-tot-nghiep-danh-thuc-nhung-ket-noi-dang-dan-bi-lang-quen","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/cai-tiem-bac-pho-do-an-tot-nghiep-danh-thuc-nhung-ket-noi-dang-dan-bi-lang-quen\/","title":{"rendered":"C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1: \u0110\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p \u0111\u00e1nh th\u1ee9c nh\u1eefng k\u1ebft n\u1ed1i \u0111ang d\u1ea7n b\u1ecb l\u00e3ng qu\u00ean"},"content":{"rendered":"
\n

C\u00f3 nh\u1eefng kho\u1ea3ng c\u00e1ch kh\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ed1 kilomet, m\u00e0 b\u1eb1ng s\u1ed1 l\u1ea7n ta tr\u00ec ho\u00e3n m\u1ed9t cu\u1ed9c g\u1ecdi, m\u1ed9t b\u1eefa c\u01a1m hay m\u1ed9t l\u1ea7n tr\u1edf v\u1ec1 nh\u00e0.\u00a0<\/span><\/p>\n<\/blockquote>\n

Nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3, nh\u00f3m GSP26MC11 g\u1ed3m Ng\u00f4 C\u00f4ng Ph\u00e1t, \u0110\u00e0o Minh Th\u01b0, \u0110\u1eb7ng L\u00ea Anh v\u00e0 Nguy\u1ec5n \u0110\u1ee9c Thi\u00ean Ph\u00fa \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ed3 \u00e1n C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1 d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a C\u00f4 Ph\u1ea1m V\u0169 Tr\u00e2m Anh. Kh\u00f4ng l\u1ef1a ch\u1ecdn c\u00e1ch k\u1ec3 chuy\u1ec7n b\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p k\u00eau g\u1ecdi hay nh\u1eefng th\u01b0\u1edbc phim l\u1ea5y n\u01b0\u1edbc m\u1eaft, nh\u00f3m v\u1eadn d\u1ee5ng t\u01b0 duy c\u1ee7a ng\u00e0nh C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m, n\u01a1i m\u1ed7i ng\u01b0\u1eddi tr\u1ebb t\u1ef1 t\u00ecm l\u1ea1i k\u00fd \u1ee9c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi \u00f4ng b\u00e0 b\u1eb1ng ch\u00ednh c\u1ea3m x\u00fac c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"\u1ea2NH<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 gia \u0111\u00ecnh, m\u00e0 n\u00f3i v\u1ec1 c\u00e1ch truy\u1ec1n th\u00f4ng t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i<\/b><\/span><\/h2>\n

\u0110i\u1ec1u l\u00e0m n\u00ean gi\u00e1 tr\u1ecb c\u1ee7a C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c nh\u1eafc ng\u01b0\u1eddi tr\u1ebb h\u00e3y y\u00eau th\u01b0\u01a1ng \u00f4ng b\u00e0 nhi\u1ec1u h\u01a1n. Th\u1ef1c t\u1ebf, ai c\u0169ng hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3. Th\u00e1ch th\u1ee9c n\u1eb1m \u1edf ch\u1ed7 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eefng c\u1ea3m x\u00fac v\u1ed1n quen thu\u1ed9c nh\u01b0ng b\u1ecb cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n che l\u1ea5p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh th\u1ee9c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/span><\/p>\n

Thay v\u00ec truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p theo l\u1ed1i m\u1ed9t chi\u1ec1u, nh\u00f3m \u0111\u1eb7t ra m\u1ed9t b\u00e0i to\u00e1n truy\u1ec1n th\u00f4ng kh\u00e1c: l\u00e0m sao \u0111\u1ec3 c\u00f4ng ch\u00fang t\u1ef1 tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt ch\u00ednh trong c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. Ch\u00ednh s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00e3 bi\u1ebfn d\u1ef1 \u00e1n t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t kh\u00f4ng gian \u0111\u1ec3 ng\u01b0\u1eddi tham gia \u0111\u1ed1i tho\u1ea1i v\u1edbi k\u00fd \u1ee9c, v\u1edbi gia \u0111\u00ecnh v\u00e0 v\u1edbi ch\u00ednh b\u1ea3n th\u00e2n.<\/span><\/p>\n

\"TRI\u1ec2N<\/span><\/p>\n

Bi\u1ebfn c\u1ea3m x\u00fac th\u00e0nh tr\u1ea3i nghi\u1ec7m \u2013 \u0111i\u1ec3m s\u00e1ng c\u1ee7a \u0111\u1ed3 \u00e1n ng\u00e0nh C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng<\/b><\/span><\/h2>\n

\u0110\u1eb1ng sau nh\u1eefng kho\u1ea3nh kh\u1eafc x\u00fac \u0111\u1ed9ng t\u1ea1i tri\u1ec3n l\u00e3m l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u00f4ng ch\u00fang, x\u00e2y d\u1ef1ng insight v\u00e0 thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m. Nh\u00f3m tri\u1ec3n khai \u0111\u1ed3 \u00e1n theo t\u01b0 duy Integrated Marketing Communications (IMC), k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng s\u1ed1 v\u1edbi ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf \u0111\u1ec3 m\u1ed7i \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec1u g\u00f3p ph\u1ea7n d\u1eabn d\u1eaft c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi tham gia.<\/span><\/p>\n

Series th\u1ef1c t\u1ebf “Th\u01b0\u01a1ng \u00d4ng B\u00e0 \u0110\u1ec3 \u0110\u00e2u?”, cu\u1ed9c thi \u1ea3nh “Qu\u00fd H\u01a1n C\u1ee5c V\u00e0ng”, MV “\u0110\u01b0a Con V\u1ec1 H\u00f4m Qua”, ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m “\u1ede \u0110\u00e2y C\u00f3 C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1” v\u00e0 tri\u1ec3n l\u00e3m \u0111a gi\u00e1c quan “\u00d4ng B\u00e0 L\u00e0…?” kh\u00f4ng t\u1ed3n t\u1ea1i nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb. Ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 nh\u1eefng m\u1ea3nh gh\u00e9p trong c\u00f9ng m\u1ed9t c\u00e2u chuy\u1ec7n, n\u01a1i truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 lan t\u1ecfa.<\/span><\/p>\n

\"Screenshot\u0110\u00f3 c\u0169ng l\u00e0 \u0111i\u1ec3m cho th\u1ea5y t\u01b0 duy c\u1ee7a sinh vi\u00ean ng\u00e0nh C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng: kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t n\u1ed9i dung, m\u00e0 bi\u1ebft thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m, x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa online v\u1edbi offline \u0111\u1ec3 gia t\u0103ng t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i.<\/span><\/span><\/p>\n

\"TRI\u1ec2N<\/span><\/p>\n

Khi truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u1ea3m x\u00fac con ng\u01b0\u1eddi<\/b><\/span><\/h2>\n

Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, nh\u00f3m ghi nh\u1eadn nhi\u1ec1u kho\u1ea3nh kh\u1eafc ng\u01b0\u1eddi tham gia d\u1eebng l\u1ea1i r\u1ea5t l\u00e2u tr\u01b0\u1edbc c\u00e1c kh\u00f4ng gian tri\u1ec3n l\u00e3m, l\u1eb7ng l\u1ebd \u0111\u1ecdc nh\u1eefng d\u00f2ng chia s\u1ebb hay b\u1eadt kh\u00f3c khi nh\u1edb v\u1ec1 \u00f4ng b\u00e0. V\u1edbi nh\u00f3m, \u0111\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac, m\u00e0 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y truy\u1ec1n th\u00f4ng \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c vai tr\u00f2 l\u1edbn h\u01a1n vi\u1ec7c lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p: t\u1ea1o ra m\u1ed9t kh\u00f4ng gian \u0111\u1ec3 con ng\u01b0\u1eddi l\u1eafng nghe ch\u00ednh m\u00ecnh.<\/span><\/p>\n

Th\u00e0nh c\u00f4ng c\u1ee7a C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1 v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u01a1n 370.000 l\u01b0\u1ee3t xem, 125.000 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn v\u00e0 18.000 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, m\u00e0 c\u00f2n n\u1eb1m \u1edf nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c chia s\u1ebb sau m\u1ed7i tr\u1ea3i nghi\u1ec7m. Khi c\u00f4ng ch\u00fang ch\u1ee7 \u0111\u1ed9ng k\u1ec3 v\u1ec1 \u00f4ng b\u00e0 c\u1ee7a m\u00ecnh, chi\u1ebfn d\u1ecbch kh\u00f4ng c\u00f2n l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t nh\u00f3m sinh vi\u00ean, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t di\u1ec5n \u0111\u00e0n c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng c\u00f9ng x\u00e2y d\u1ef1ng.<\/span><\/p>\n

\"TRI\u1ec2N<\/span><\/p>\n

M\u1ed9t \u0111\u1ed3 \u00e1n v\u01b0\u1ee3t ra kh\u1ecfi khu\u00f4n kh\u1ed5 l\u1edbp h\u1ecdc<\/b><\/span><\/h2>\n

N\u1ebfu \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng t\u1ea1i tr\u01b0\u1eddng h\u1ecdc, kh\u00f4ng gian v\u0103n h\u00f3a hay c\u00e1c t\u1ed5 ch\u1ee9c d\u00e0nh cho gi\u1edbi tr\u1ebb. Quan tr\u1ecdng h\u01a1n, \u0111\u1ed3 \u00e1n m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn v\u1ec1 vai tr\u00f2 c\u1ee7a ng\u00e0nh C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay: truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 qu\u1ea3ng b\u00e1 hay thuy\u1ebft ph\u1ee5c, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng kho\u1ea3ng c\u00e1ch v\u00f4 h\u00ecnh trong x\u00e3 h\u1ed9i b\u1eb1ng ch\u00ednh s\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac.<\/span><\/p>\n

\"CH\u01af\u01a0NG<\/span><\/p>\n

“C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1 l\u00e0 n\u01a1i ng\u01b0\u1eddi tr\u1ebb t\u00ecm l\u1ea1i nh\u1eefng \u0111i\u1ec1u t\u01b0\u1edfng \u0111\u00e3 qu\u00ean v\u1ec1 \u00f4ng b\u00e0, tr\u01b0\u1edbc khi m\u1ecdi th\u1ee9 ch\u1ec9 c\u00f2n n\u1eb1m trong h\u1ed3i \u1ee9c.”<\/b><\/span><\/p>\n

T\u1eeb m\u1ed9t \u0111\u1ec1 t\u00e0i r\u1ea5t \u0111\u1eddi th\u01b0\u1eddng, C\u00e1i Ti\u1ec7m B\u1ea1c Ph\u01a1 \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng khi \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean n\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u c\u00f4ng ch\u00fang, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m, truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u h\u01a1n vi\u1ec7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. Truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1, kh\u01a1i m\u1edf nh\u1eefng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i c\u00f2n dang d\u1edf v\u00e0 gi\u00fap nh\u1eefng gi\u00e1 tr\u1ecb gia \u0111\u00ecnh ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef trong \u0111\u1eddi s\u1ed1ng h\u00f4m nay.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 nh\u1eefng kho\u1ea3ng c\u00e1ch kh\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ed1 kilomet, m\u00e0 b\u1eb1ng s\u1ed1 l\u1ea7n ta tr\u00ec ho\u00e3n m\u1ed9t cu\u1ed9c g\u1ecdi, m\u1ed9t b\u1eefa c\u01a1m hay m\u1ed9t l\u1ea7n tr\u1edf v\u1ec1 nh\u00e0.\u00a0 Nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3, nh\u00f3m GSP26MC11 g\u1ed3m Ng\u00f4 C\u00f4ng Ph\u00e1t, \u0110\u00e0o Minh Th\u01b0, \u0110\u1eb7ng L\u00ea Anh v\u00e0 Nguy\u1ec5n \u0110\u1ee9c Thi\u00ean Ph\u00fa \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ed3 \u00e1n […]\n","protected":false},"author":7,"featured_media":6921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-6980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song-sinh-vien","category-trai-nghiem-sinh-vien"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=6980"}],"version-history":[{"count":3,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6980\/revisions"}],"predecessor-version":[{"id":7109,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/6980\/revisions\/7109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/6921"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=6980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=6980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=6980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}