{"id":7800,"date":"2026-08-21T07:55:05","date_gmt":"2026-08-21T07:55:05","guid":{"rendered":"https:\/\/daihoc.fpt.edu.vn\/hcm\/?p=7800"},"modified":"2026-08-21T07:55:05","modified_gmt":"2026-08-21T07:55:05","slug":"fsb-tuyen-dung-can-bo-digital-marketing-can-bo-tuyen-sinh-b2b","status":"publish","type":"post","link":"https:\/\/daihoc.fpt.edu.vn\/hcm\/fsb-tuyen-dung-can-bo-digital-marketing-can-bo-tuyen-sinh-b2b\/","title":{"rendered":"[FSB] TUY\u1ec2N D\u1ee4NG C\u00c1N B\u1ed8 DIGITAL MARKETING &amp; C\u00c1N B\u1ed8 TUY\u1ec2N SINH B2B"},"content":{"rendered":"<p>B\u1ea1n \u0111am m\u00ea marketing, tuy\u1ec3n sinh v\u00e0 mong mu\u1ed1n l\u00e0m vi\u1ec7c trong h\u1ec7 sinh th\u00e1i gi\u00e1o d\u1ee5c uy t\u00edn c\u1ee7a T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c FPT? \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n gia nh\u1eadp <strong>FSB \u2013 Vi\u1ec7n Qu\u1ea3n tr\u1ecb &amp; C\u00f4ng ngh\u1ec7 FSB<\/strong>, \u0111\u01a1n v\u1ecb v\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m \u0111\u00e0o t\u1ea1o v\u1ec1 Qu\u1ea3n tr\u1ecb, \u0110i\u1ec1u h\u00e0nh, L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 \u0111\u01b0\u1ee3c Eduniversal vinh danh l\u00e0 Tr\u01b0\u1eddng \u0110\u00e0o t\u1ea1o kinh doanh s\u1ed1 1 Vi\u1ec7t Nam n\u0103m 2020!<\/p>\n<p><strong>\ud83d\udccc <\/strong><strong>V\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng<\/strong><\/p>\n<ul>\n<li>C\u00e1n b\u1ed9 Digital Marketing.<\/li>\n<li>C\u00e1n b\u1ed9 Tuy\u1ec3n sinh B2B (\u0110\u00e0o t\u1ea1o doanh nghi\u1ec7p) \u2014 Trung t\u00e2m \u0110\u00e0o t\u1ea1o Th\u1ef1c chi\u1ebfn FPT (FRTC).<\/li>\n<\/ul>\n<p><strong>S\u1ed1 l\u01b0\u1ee3ng: <\/strong>Kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n<p><strong>\ud83d\udcbc <\/strong><strong>M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/strong><\/p>\n<p><strong><em>V\u1edbi v\u1ecb tr\u00ed C\u00e1n b\u1ed9 Digital Marketing, b\u1ea1n s\u1ebd:<\/em><\/strong><\/p>\n<ul>\n<li>Tr\u1ef1c ti\u1ebfp l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u Digital\/Performance Marketing cho c\u00e1c s\u1ea3n ph\u1ea9m Sau \u0111\u1ea1i h\u1ecdc\/MBA, kh\u00f3a ng\u1eafn h\u1ea1n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a FSB.<\/li>\n<li>V\u1eadn h\u00e0nh Facebook Ads, Google Ads; theo d\u00f5i remarketing, landing page, form, tracking v\u00e0 ph\u1ec5u lead generation.<\/li>\n<li>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch SEO; ph\u1ed1i h\u1ee3p, ki\u1ec3m so\u00e1t agency, nh\u00e0 cung c\u1ea5p, \u0111\u1ed9i Content, Website \u0111\u1ec3 tri\u1ec3n khai SEO ph\u1ee5c v\u1ee5 traffic, lead v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li>Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch, ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi\u1ebfn d\u1ecbch (lead quality, CPL, conversion rate&#8230;); \u0111\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u k\u00eanh, targeting, th\u00f4ng \u0111i\u1ec7p, landing page\/form.<\/li>\n<li>\u0110i\u1ec1u ph\u1ed1i c\u00e1c b\u1ed9 ph\u1eadn Content, Creative, Social\/KOL-KOC, Data\/CRM, Sale, agency\/freelancer; ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 t\u1eebng chi\u1ebfn d\u1ecbch.<\/li>\n<li>B\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3, tham gia x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing th\u00e1ng\/qu\u00fd; c\u00f3 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n l\u00ean Tr\u01b0\u1edfng ph\u00f2ng.<\/li>\n<\/ul>\n<p><strong><em>V\u1edbi v\u1ecb tr\u00ed C\u00e1n b\u1ed9 Tuy\u1ec3n sinh B2B, b\u1ea1n s\u1ebd:<\/em><\/strong><\/p>\n<ul>\n<li>Tuy\u1ec3n sinh c\u00e1c kh\u00f3a h\u1ecdc ng\u1eafn h\u1ea1n v\u1ec1 Qu\u1ea3n tr\u1ecb v\u00e0 C\u00f4ng ngh\u1ec7 d\u00e0nh cho doanh nghi\u1ec7p theo ch\u1ec9 ti\u00eau \u0111\u01b0\u1ee3c giao.<\/li>\n<li>T\u00ecm ki\u1ebfm data, ph\u00e1t tri\u1ec3n quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c nh\u00e2n s\u1ef1, hi\u1ec7p h\u1ed9i doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li>Ti\u1ebfp c\u1eadn, ghi nh\u1eadn nhu c\u1ea7u \u0111\u00e0o t\u1ea1o c\u1ee7a doanh nghi\u1ec7p; ph\u1ed1i h\u1ee3p c\u00e1c ph\u00f2ng ban nghi\u00ean c\u1ee9u ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ph\u00f9 h\u1ee3p v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/li>\n<li>Theo s\u00e1t, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c kh\u00e1c theo ph\u00e2n c\u00f4ng c\u1ee7a Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn.<\/li>\n<\/ul>\n<p><strong>\ud83c\udfaf <\/strong><strong>Y\u00eau c\u1ea7u<\/strong><\/p>\n<p><strong><em>V\u1edbi v\u1ecb tr\u00ed C\u00e1n b\u1ed9 Digital Marketing:<\/em><\/strong><\/p>\n<ul>\n<li>T\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc tr\u1edf l\u00ean, \u01b0u ti\u00ean c\u00e1c ng\u00e0nh Marketing, Qu\u1ea3n tr\u1ecb Kinh doanh, Truy\u1ec1n th\u00f4ng, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c li\u00ean quan.<\/li>\n<li>C\u00f3 t\u1ed1i thi\u1ec3u 5 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Digital Marketing, Performance Marketing, Growth Marketing ho\u1eb7c Marketing tuy\u1ec3n sinh.<\/li>\n<li>C\u00f3 t\u1ed1i thi\u1ec3u 2 n\u0103m kinh nghi\u1ec7m \u1edf vai tr\u00f2 Team Leader\/Marketing Leader ho\u1eb7c v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/li>\n<li>Th\u00e0nh th\u1ea1o Facebook Ads, Google Ads, hi\u1ec3u v\u1ec1 tracking, remarketing, landing page v\u00e0 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i lead.<\/li>\n<li>C\u00f3 kinh nghi\u1ec7m x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch SEO, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch marketing, l\u00e0m vi\u1ec7c v\u1edbi agency\/freelancer.<\/li>\n<li>\u01afu ti\u00ean t\u1eebng l\u00e0m marketing trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, tuy\u1ec3n sinh ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecdc ph\u00ed cao (MBA, Sau \u0111\u1ea1i h\u1ecdc, Executive Education).<\/li>\n<li>Th\u00e0nh th\u1ea1o Google Sheets\/Excel, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc hi\u1ec3u ti\u1ebfng Anh \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<p><strong><em>V\u1edbi v\u1ecb tr\u00ed C\u00e1n b\u1ed9 Tuy\u1ec3n sinh B2B:<\/em><\/strong><\/p>\n<ul>\n<li>T\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc tr\u1edf l\u00ean c\u00e1c ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh, T\u00e0i ch\u00ednh &#8211; Ng\u00e2n h\u00e0ng, Khoa h\u1ecdc X\u00e3 h\u1ed9i &amp; Nh\u00e2n v\u0103n ho\u1eb7c li\u00ean quan.<\/li>\n<li>C\u00f3 t\u1ed1i thi\u1ec3u 1 n\u0103m kinh nghi\u1ec7m \u1edf c\u00e1c v\u1ecb tr\u00ed kinh doanh, t\u01b0 v\u1ea5n, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>K\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p t\u1ed1t; tr\u00ecnh b\u00e0y v\u1ea5n \u0111\u1ec1 m\u1ea1ch l\u1ea1c, t\u1ef1 tin, chuy\u00ean nghi\u1ec7p.<\/li>\n<li>Trung th\u1ef1c, nhanh nh\u1eb9n, ch\u0103m ch\u1ec9, ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c doanh s\u1ed1 (KPI sale).<\/li>\n<li>\u01afu ti\u00ean \u1ee9ng vi\u00ean c\u00f3 kinh nghi\u1ec7m kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1n h\u00e0ng doanh nghi\u1ec7p (B2B).<\/li>\n<\/ul>\n<p><strong>\ud83c\udf81 <\/strong><strong>Quy\u1ec1n l\u1ee3i<\/strong><\/p>\n<ul>\n<li>M\u1ee9c l\u01b0\u01a1ng theo th\u1ecfa thu\u1eadn, t\u01b0\u01a1ng x\u1ee9ng n\u0103ng l\u1ef1c v\u00e0 kinh nghi\u1ec7m.<\/li>\n<li>L\u00e0m vi\u1ec7c trong h\u1ec7 sinh th\u00e1i T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c FPT, t\u1ea1i \u0111\u01a1n v\u1ecb \u0111\u01b0\u1ee3c Eduniversal x\u1ebfp h\u1ea1ng Tr\u01b0\u1eddng \u0110\u00e0o t\u1ea1o kinh doanh s\u1ed1 1 Vi\u1ec7t Nam (2020).<\/li>\n<li>C\u00f3 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng l\u00ean v\u1ecb tr\u00ed Tr\u01b0\u1edfng ph\u00f2ng (\u00e1p d\u1ee5ng cho v\u1ecb tr\u00ed C\u00e1n b\u1ed9 Digital Marketing).<\/li>\n<li>[c\u1ea7n b\u1ed5 sung: c\u00e1c ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 c\u1ee5 th\u1ec3 nh\u01b0 b\u1ea3o hi\u1ec3m, th\u01b0\u1edfng, ph\u00fac l\u1ee3i kh\u00e1c].<\/li>\n<\/ul>\n<p><strong>\ud83d\udccd <\/strong><strong>\u0110\u1ecba \u0111i\u1ec3m l\u00e0m vi\u1ec7c:<\/strong><\/p>\n<p>5 Nguy\u1ec5n Gia Thi\u1ec1u, Ph\u01b0\u1eddng Xu\u00e2n H\u00f2a, TP. H\u1ed3 Ch\u00ed Minh.<\/p>\n<p><strong>\ud83d\udcb0 <\/strong><strong>M\u1ee9c l\u01b0\u01a1ng: <\/strong>Theo th\u1ecfa thu\u1eadn.<\/p>\n<p><strong>\u23f0 <\/strong><strong>Th\u1eddi gian nh\u1eadn h\u1ed3 s\u01a1: Tuy\u1ec3n d\u1ee5ng li\u00ean t\u1ee5c.<\/strong><\/p>\n<p><strong>\ud83d\udce9 <\/strong><strong>Th\u00f4ng tin li\u00ean h\u1ec7<\/strong><\/p>\n<ul>\n<li><strong>Email: <\/strong>hoanglm42@fe.edu.vn<\/li>\n<\/ul>\n<p id=\"_DQSIarScObCphvcPyJCRyQs_114\" class=\"LC20lb MBeuO DKV0Md\" style=\"text-align: right\"><strong>Vi\u1ec7n Qu\u1ea3n tr\u1ecb &amp; C\u00f4ng ngh\u1ec7 FSB<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111am m\u00ea marketing, tuy\u1ec3n sinh v\u00e0 mong mu\u1ed1n l\u00e0m vi\u1ec7c trong h\u1ec7 sinh th\u00e1i gi\u00e1o d\u1ee5c uy t\u00edn c\u1ee7a T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c FPT? \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n gia nh\u1eadp FSB \u2013 Vi\u1ec7n Qu\u1ea3n tr\u1ecb &amp; C\u00f4ng ngh\u1ec7 FSB, \u0111\u01a1n v\u1ecb v\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m \u0111\u00e0o t\u1ea1o v\u1ec1 Qu\u1ea3n tr\u1ecb, [&#8230;]\n","protected":false},"author":11,"featured_media":7801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-board"],"acf":[],"_links":{"self":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/7800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/comments?post=7800"}],"version-history":[{"count":1,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/7800\/revisions"}],"predecessor-version":[{"id":7802,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/posts\/7800\/revisions\/7802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media\/7801"}],"wp:attachment":[{"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/media?parent=7800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/categories?post=7800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daihoc.fpt.edu.vn\/hcm\/wp-json\/wp\/v2\/tags?post=7800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}