The “blind bag” trend is making waves among young collectors and art toy enthusiasts. Recently, a group of students from FPT University turned this craze into an innovative project that blends national culture with modern trends: ArtTales Vietnam.
Lifelike Depictions of Historical Figures
ArtTales Vietnam was born amidst the rising popularity of blind bags, offering a fresh approach that merges contemporary appeal with the richness of Vietnamese cultural heritage. The creative team, consisting mostly of FPT University students, chose iconic legends and historical figures to recreate through meticulously designed art toys that are both charming and culturally meaningful.
The name ArtTales Vietnam combines “art” and “tales,” reflecting the team’s mission to fuse traditional culture with contemporary trends. The art toy models, featuring characters like Son Tinh, Thuy Tinh, Ba Trung, and King Hung Vuong, stand out not only for their aesthetic appeal but also for their deep cultural significance.
Each model tells a vivid historical story through intricate details, colors, and accessories. For instance, Son Tinh is portrayed with a robust and dynamic design symbolizing the power of nature, while Thuy Tinh embodies the fluidity of water, capturing the legendary battle between the two.
What makes these models particularly intriguing is their packaging in blind bags – a popular format that adds suspense and excitement to the unboxing experience. The packaging itself features sophisticated designs, including traditional motifs like Dong Son drums and lotus flowers, emphasizing the Vietnamese cultural values the team aims to convey.
A Creative Journey to Spread Vietnamese Culture
Though ArtTales Vietnam made a strong impression from the outset, the project’s creative journey was fraught with challenges. The team faced difficulties in selecting themes, conducting research, and translating concepts into tangible models. One of their biggest obstacles was producing high-quality 3D models. Lacking design expertise, they sought help from professional artists and meticulously studied materials and proportions to ensure their models matched the original vision.
After extensive trial and error, the team managed to complete the project in time for their graduation defense. Despite moments of failure and frustration, their persistence and relentless work ethic helped ArtTales Vietnam come to fruition as intended.
Aiming to Inspire Vietnamese Youth
With a mission to bring Vietnamese culture closer to young people, the ArtTales Vietnam team hopes to expand their project into a sustainable business. They aspire not only to create unique art toys but also to encourage the younger generation to understand and cherish the nation’s traditional and historical values.
The team has plans to develop the project into an independent brand, reaching a broader audience, especially art and culture enthusiasts. Following the success of their graduation project, they aim to secure small investments to further develop their products and expand their collections of historical characters.
ArtTales Vietnam is more than a product line; it’s a bridge connecting Vietnam’s rich cultural past with the creative energy of its youth today.