The research project by Dr. Pham Thanh Vinh, a lecturer in the Business Administration Department at FPT University, has outperformed 60 other scientific studies to win the Best of Region award at the ACBSP Region 10 Conference 2025.
Prestigious Academic Gathering in Mumbai
On February 27-28, 2025, the Accreditation Council for Business Schools and Programs (ACBSP) Region 10 Conference took place in Mumbai, India, gathering participants from 60 countries and territories across South Asia and Southeast Asia, including Vietnam, Singapore, India, Thailand, Sri Lanka, and Nepal.
This year’s conference featured distinguished leaders from ACBSP, including Professor Uday Salunkhe, President-Elect of ACBSP, and Dr. Jeffrey Alderman, ACBSP President and CEO.
Under the theme “Bridges Across Borders: Collaborative Strategies for Academic & Professional Success,” the ACBSP Region 10 Conference 2025 aimed to foster meaningful discussions, global cooperation, and innovative approaches to shape the future of education and industry.
Groundbreaking Research on Consumer Behavior
During the scientific research presentation session, Dr. Pham Thanh Vinh, Head of Economics and Management, Business Administration Department at FPT University, was honored with the Best of Region award for his outstanding research on “Determinants of Consumers’ Adoption of Energy-Efficient Appliances: A Case Study in Vietnam.”
The study explored why, despite numerous benefits, many consumers remain hesitant to purchase energy-efficient appliances. The findings indicate that lack of information and a focus on immediate costs rather than long-term savings are key factors influencing purchasing decisions.
Dr. Pham Thanh Vinh analyzed the role of demographics, such as gender and age, with a particular emphasis on the psychological tendency to prioritize short-term financial concerns over long-term benefits. His research offers valuable insights for businesses and policymakers to promote sustainable consumption.
Recognition from a Leading Global Accreditation Body
Dr. Thanh Vinh expressed his pride in receiving the award from one of the world’s top accreditation organizations:
“Hearing my name announced was an unexpected and exhilarating moment. This award is a significant milestone in my academic journey, recognizing the dedication and effort I have invested in research over the years. The competition was fierce, but I believe my research stood out due to its methodological approach and focus on sustainability—a topic of great relevance, especially in India, the host country. This alignment may have given my study an additional edge.”
A Historic Achievement for FPT University
This marks the second consecutive year that a lecturer from FPT University has won the Best of Region award at the ACBSP Region 10 Conference. In 2024, Dr. Nguyen Thi Luu, also from the Business Administration Department, received the same prestigious recognition—setting a new record in ACBSP regional conference history.
The Best of Region award not only honors the individual achievements of Dr. Pham Thanh Vinh and Dr. Nguyen Thi Luu but also solidifies FPT University’s position on the international academic stage. It serves as a powerful motivation for lecturers and students to continue advancing scientific research and innovation to create valuable solutions for society and the community.
Strengthening Global Academic Collaboration
Beyond the regional level, these achievements contribute to enhancing FPT University’s reputation within the global network of ACBSP-accredited business schools. This recognition opens up new opportunities for international collaboration, allowing faculty and students to engage with cutting-edge academic environments, exchange knowledge, and connect with leading experts in the field of business administration.
About ACBSP and the Region 10 Conference
The Accreditation Council for Business Schools and Programs (ACBSP) is a globally recognized accreditation body for business education. Established in 1988 in the United States, ACBSP evaluates business programs based on teaching quality, student learning outcomes, and continuous educational improvement. In 2023, FPT University achieved ACBSP accreditation at the “A” (Accredited) level.
The ACBSP Region 10 Conference is one of the most prestigious academic gatherings in the world, bringing together universities from South Asia and Southeast Asia. In 2025, the conference was hosted by Welingkar Education in Mumbai, India, welcoming leaders, lecturers, researchers, and scientists from renowned academic institutions across the region.