A group of K17 Digital Marketing students in Quy Nhon created a handmade photo frame brand with a very Gen Z name – Sen Qua A, attracting millions of views on TikTok and generating monthly revenue of up to VND 50 million.
The project Sen Qua A was initiated by Pham Thi Ngoc Anh, together with classmates La Minh Hoai, Tran Minh Quy, Le Nguyen Thuy Hien, and Tran Duy Truong – all K17 Digital Marketing students at FPT University. The idea originated from a specialized course at FPT University that required students to create development content for brands. Instead of choosing an existing one, Ngoc Anh asked herself why not build a brand of her own. Passionate about photography and preserving memorable pictures, she handcrafted photo frames as gifts for her family and received enthusiastic support. That encouragement became the motivation for the whole team to turn the product into a real brand.
Five K17 students from FPT University founded the handmade gift brand Sen Qua A
The project’s signature product is a 3D handmade photo frame that uniquely combines multiple pictures with decorative details tailored to specific themes or personal interests. Inspired by older generations who cherished every keepsake photo, Sen Qua A seeks to spread the habit of preserving meaningful moments not only in the digital space but also in tangible form. The team believes that over time, framed photos will become a gateway that brings people back to their most precious memories.
What sets the product apart is its high level of personalization: instead of using fixed templates, the team customizes each frame based on the preferences, requests, and personalities of individual customers. This ensures that every photo frame becomes a one-of-a-kind piece, carrying the unique story and memories of its recipient.
The photo frames are designed by the team based on customers’ preferences and requests
The project targets customers aged 15–28, including high school and university students as well as young professionals, particularly those looking for meaningful gifts for teachers and loved ones. The group’s communication strategy focuses on social media platforms such as TikTok, Instagram, and Facebook, with tailored content for each channel to effectively convert viewers into buyers. Each photo frame is priced between VND 108,000 and VND 848,000, depending on the model and size.
After seven months of operation, the project has generated an average monthly revenue of around VND 20 million, with peak months reaching up to VND 50 million. Team member La Minh Hoai shared: “This figure far exceeded our initial expectations, partly thanks to the surge in gift purchases during occasions like November 20 (Vietnamese Teachers’ Day) and March 8 (International Women’s Day). In addition, creating viral content on TikTok helped our products reach over half a million people each month. Our sales TikTok channel even had two videos with nearly 500,000 and 300,000 views respectively.”
The team organized a photo frame design workshop for FPT Software staff on October 20.
Members shared that throughout their project journey, they faced certain challenges. At times, the lack of budget for equipment and the pressure of balancing study schedules even made them want to give up. However, by assigning tasks reasonably, leveraging each member’s strengths, and applying knowledge from their coursework, the team overcame these difficulties to sustain the Sen Qua A brand.
For the members, the project is not only a startup assignment but also a source of pride as they present their “brainchild” before the graduation defense committee. In 2026, the team plans to diversify its products by offering clay frames and wedding flower frames, while also building an AI-integrated website that allows customers to preview demo versions and place orders more conveniently.
At FPT University, all students across disciplines take the Entrepreneurship course, which gives young learners the opportunity to test their own business ideas. This creates an environment where students can confidently turn ideas on paper into real projects. Sharing about the course, the team considered it a valuable opportunity to foster a daring and proactive mindset. La Minh Hoai said: “The course gave us foundational knowledge and systematic methods to practice entrepreneurship. We learned how to build business plans, develop business models, design strategic marketing, and manage risks. The knowledge from Entrepreneurship provided a practical framework that enabled our team to experience and grow our business idea.”
Thuy Anh