Application-oriented learning projects at FPTU
Beyond acquiring knowledge in the classroom, students at FPT University’s Quy Nhon campus are encouraged to engage in projects closely connected to real-world practice and the community. Following this orientation, a group of Business Administration students—Nguyen Hoang Quyen, Le Thai Hien, Huynh Y Nhi, Nguyen Xuan Viet, Ho Thuy Phuong, and Nguyen Trung Kien—chose to collaborate with CAZIN, an herbal tea brand made from natural ingredients and strongly reflecting local identity.
The project enables students to directly participate in market research and the development of business solutions, rather than limiting their learning to theoretical knowledge in the classroom.
When knowledge is applied in a real-market context
The CAZIN herbal tea product possesses natural raw materials and a well-defined brand story; however, it still faces numerous challenges in reaching customers and expanding distribution channels. Confronted with this situation, FPTU students approached the project from the perspective of real business practitioners.
The student team conducted consumer demand surveys, analyzed market trends, and proposed development directions tailored to younger target customers.
FPTU students implement business solutions
Drawing on their professional knowledge, Business Administration students at FPT University Quy Nhon campus carried out various practical activities, including developing brand messaging, refining packaging design, and testing online sales channels. In addition, the team organized product introduction activities at coffee spaces in Quy Nhon to directly engage consumers and collect feedback.
This implementation process enabled students to gain a deeper understanding of how a business project operates in a real-world environment.
Learning by doing in a technology-driven university environment
The project serves as clear evidence of the training orientation at FPT University Quy Nhon campus, where learning goes hand in hand with practice and students are encouraged to proactively apply knowledge to real-life situations. Through such learning projects, students gradually develop professional thinking, accumulate practical experience, and prepare themselves for their career journeys after graduation.