Description

The Bachelor’s Program in Business Administration, majoring in Entertainment and Event Management (BBA_EE), aims to develop a workforce with strong political awareness, social ethics, and physical well-being that meets the requirements of socio-economic development; demonstrates professional responsibility and ethics, a sense of community service; and contributes to national defense, security, and international integration.

The program is application-oriented, equipping learners with foundational knowledge in business administration and in-depth expertise in entertainment and event management, as well as the ability to use digital tools effectively and apply technology in professional practice. The program seeks to cultivate graduates who are creative and adaptable to diverse working environments; possess strong practical professional competencies; and are capable of self-directed learning for continuous professional development and lifelong learning.

Graduates majoring in Entertainment and Event Management can pursue the following positions:
Corporate Events
– Event Planner
– Event Coordinator
– Logistics Specialist
– Entertainment Operations Management Specialist (for shopping malls, resorts, etc.)
– Exhibition, Trade Show, and Booth Organization Specialist
– Corporate Event and Conference Specialist
Community Engagement
– Event Organization Specialist (weddings, community engagement events, etc.)
– Event Project Management Specialist
– Event Communications and Content Creation Specialist
– Online Community Development Coordinator
– Public Relations / External Relations Specialist
Entertainment, Culture & Arts
– Artist and Celebrity Management Specialist
– Coordination Specialist (production, technical operations, equipment, personnel)
– Ticketing, Guest Services, and Crowd Management Specialist
– Cultural and Arts Event Management Specialist

PLO Description

#	PLO Name	PLO Description
1	PLO1	Acquire a basic understanding of social sciences, political and legal systems, national defense, and security, laying the groundwork for scientific and methodological thinking.
2	PLO2	Master fundamental knowledge of business administration—including business operations and relevant tools—to effectively manage enterprise activities; analyze specific business contexts and propose appropriate solutions.
3	PLO3	Master and apply both fundamental and advanced knowledge of entertainment and event technology, including audience experience, sponsorship, partnership development, business operations, and communication strategies, in order to design and organize entertainment and event activities appropriate to corporate and community contexts, while respecting cultural diversity and upholding social responsibility.
4	PLO4	Plan, manage, and supervise professional activities in business administration, ensuring operational efficiency and compliance with current legal frameworks.
5	PLO5	Demonstrate intermediate-level proficiency in English (equivalent to Level 4 of Vietnam’s 6-level Foreign Language Proficiency Framework) and basic communication skills in Chinese at the elementary level (equivalent to Level 2).
6	PLO6	Develop innovative and creative thinking; demonstrate an entrepreneurial mindset, research capability, problem-solving ability, effective communication, and critical thinking.
7	PLO7	Demonstrate professional skills in business, including analyzing business situations, managing and supervising operations, coordinating activities, and effectively utilizing technological tools in business administration.
8	PLO8	Demonstrate competencies in managing and operating entertainment and event activities, including planning, design, implementation, and evaluation; apply marketing and communication strategies; manage sponsorship and partnership relations; implement risk and crowd management measures; exhibit effective communication, teamwork, and negotiation skills; and utilize technological tools to enhance interaction and performance measurement.
9	PLO9	Demonstrate the ability to work independently and collaboratively in teams; engage in lifelong learning through self-direction, effective management, supervision, and evaluation of professional activities.
10	PLO10	Exhibit professionalism, ethical behavior, social responsibility, a commitment to community service, and respect for the rule of law.