General objectives

The objective of the Bachelor of Communication Technology program (BCT) is to train students become experts in the fields of Multimedia Communications in digital era. Students will be equipped with necessary skills and knowledge so that they are able to identify goals, well develop and manage communication plans. Especially, students will study how to use tools/software/AI in data analysis as well as in the process of media production which is compatible with different media platforms. With management knowledge and leadership skill, students will be courageous communicators who have large influence and capability to contribute to Communication Industry in Vietnam; to create a foundation for continuously studying and researching in a higher level in communication field. The program includes two majors: Multimedia Communications and Public Relations.
BCT_MC program trains students to become specialists in planning, implementing, and evaluating multimedia, multi-platforms communication campaigns which effectively serve communication goals of businesses/organizations. Students will be equipped from basic to in-depth knowledge and skills in communication. They also learn how to operate tools/software/AI in data analysis as well as in media production process which is compatible with different media platforms in order to effectively optimize communication plans. Capstone projects of BCT_MC students will be practical projects from businesses/organizations.

Job positions after graduation

Graduates of the Multimedia communications have various job opportunities such as:
– Specilist/Director of Content Creation;
– Specialist/Director of Communications;
– Specialist of Advertising and Digital Marketing;
– Reporters, editors for television, radio, print newspapers, magazines;
– Multimedia Communications Researcher;
– Being in charge of media startups/agency, media product production;
– Startup CEO in the field of multimedia communications.
– Researcher/ Lecturer: can implement research tasks at research centers, institutes that do research in Multimedia Communications.

Program learning outcomes

#	PLO Name	PLO Description
1	PLO1	Have basic knowledge of social sciences, political law, national security and defense, contributing to the formation of worldview and scientific methodology.
2	PLO2	Possess a thorough understanding of knowledge ranging from foundational to advanced in multimedia communication, as well as knowledge of culture, psychology, and human behavior.
3	PLO3	Have expertise in researching, planning, implementing, managing, and evaluating communication plans, as well as plans for producing media publications.
4	PLO4	Acquire knowledge in applying and utilizing tools, software, and artificial intelligence for data analysis and media production to support communication plans.
5	PLO5	Proficient in English for communication and learning (equivalent to level 4 of the six-level Vietnamese foreign language proficiency framework), with the ability to engage in simple conversations in Chinese.
6	PLO6	Possess creative thinking and problem-solving skills for complex situations, along with the capability to lead entrepreneurial ventures to create jobs for oneself and others.
7	PLO7	Have the ability to research, plan, implement, manage, and evaluate communication plans, media production plans, and work quality.
8	PLO8	Capable of persuading target audiences and negotiating with stakeholders using scientifically grounded arguments and creative ideas aligned with communication plans.
9	PLO9	Work independently and collaboratively in both academic and practical environments; possess strong mental and physical resilience, demonstrate national identity, confidently integrate into the global community, and consistently exhibit ethical behavior, social responsibility, and a spirit of community service in all situations.
10	PLO10	Have a self-learning mindset to adapt to technological and societal changes, along with the ability to self-direct, draw professional conclusions, defend personal viewpoints, plan, guide, manage implementation, and evaluate the effectiveness of plans.