General objective

The objective of the Bachelor of Communication Technology program (BCT) is to train students become experts in the fields of Multimedia Communications in digital era. Students will be equipped with necessary skills and knowledge so that they are able to identify goals, well develop and manage communication plans. Especially, students will study how to use tools/software/AI in data analysis as well as in the process of media production which is compatible with different media platforms. With management knowledge and leadership skill, students will be courageous communicators who have large influence and capability to contribute to Communication Industry in Vietnam; to create a foundation for continuously studying and researching in a higher level in communication field. The program includes two majors: Multimedia Communications and Public Relations.
BCT_PR program trains students to become experts in planning, implementing and evaluating PR campaigns which have postitive impacts to public persception as well as the relations between individuals/organizations with the publics. Students will learn skills including digital media analysis, social media strategies, internal communications, writing skills, project planning and management skill, data research and analysis, presentation/critical skills, etc. as well as being equipped with knowledge of crisis management, brands/organizations image and reputation management, managing the relationship between businesses/organizations with stakeholders. Along with the basic principles of communications and collaboration, students will be instructed how to integrate modern media technologies to analyze audience’s tastes and needs, and apply integrated media. Students will master planning skill for campaigns on cross-platforms, multi-media in order to effectively engage with diverse audiences such as employees, customers, publics and governments. Training program links to practice by various training forms such as: learning at businesses, attending international conferences, learning with experts, etc. Capstone projects of BCT_PR students will be practical projects from businesses/organizations. With the combination between PR and digital communications, graduates of BCT_PR will become experts who are ready for PR roles in any industry or career.

Job positions after graduation

Graduates of the Public Relations have various job opportunities such as:
– Specialist/Director of Communications and brand management;
– Specialist/Director of Promotion and sponsorship coordination;
– Specialist/Head of communications and public relations;
– Consultant of Communications and international business relations;
– Specialist/Director of Cricis management;
– Press secretary, communications assistant;
– Specialist of communication and PR for start-up/agency.
– Researcher/lecturer: can implement research tasks at research centers, institutes that do research in communications

Program learning outcomes

#	PLO Name	PLO Description
1	PLO1	Have basic knowledge of social sciences, political law, national security and defense, contributing to the formation of worldview and scientific methodology.
2	PLO2	Possess a thorough understanding of knowledge ranging from foundational to advanced in multimedia communication, as well as knowledge of culture, psychology, and human behavior.
3	PLO3	Possess knowledge in researching, planning, implementing, managing, and evaluating public relations plans, as well as plans for producing media publications to support these initiatives.
4	PLO4	Have knowledge in applying and utilizing tools, software, and artificial intelligence for data analysis and media production to support public relations plans.
5	PLO5	Proficient in English for communication and learning (equivalent to level 4 of the six-level Vietnamese foreign language proficiency framework), with the ability to engage in simple conversations in Chinese.
6	PLO6	Possess creative thinking and problem-solving skills for complex situations, along with the capability to lead entrepreneurial ventures to create jobs for oneself and others.
7	PLO7	Possess the ability to research, plan, implement, manage, and evaluate public relations strategies and media production plans to support these initiatives and ensure work quality.
8	PLO8	Possess the ability to persuade target audiences and negotiate with stakeholders using scientific arguments and creative ideas to build and manage the reputation of a brand, business, or organization.
9	PLO9	Work independently and collaboratively in both academic and practical environments; possess strong mental and physical resilience, demonstrate national identity, confidently integrate into the global community, and consistently exhibit ethical behavior, social responsibility, and a spirit of community service in all situations.
10	PLO10	Have a self-learning mindset to adapt to technological and societal changes, along with the ability to self-direct, draw professional conclusions, defend personal viewpoints, plan, guide, manage implementation, and evaluate the effectiveness of plans.