Description

The Bachelor’s Degree Program in Business Administration, majoring in Business Analytics, is designed to develop a workforce possessing strong political awareness, social ethics, and physical well-being to meet the demands of socio-economic development. The program aims to cultivate graduates with professional responsibility and ethical integrity, a strong sense of community service, and a commitment to national defense, security, and international integration.

The program follows an application-oriented approach, equipping students with foundational knowledge in business administration alongside fundamental competencies in business analytics applicable to practical domains. It provides learners with both theoretical foundations and essential analytical skills to support data-driven decision-making across various organizational contexts.

Furthermore, the program aspires to foster graduates who demonstrate creativity and adaptability in diverse working environments. Students are expected to develop professional practice competencies, the capacity for self-directed learning, and the ability to continuously enhance their professional expertise, thereby promoting lifelong learning and sustainable career development.

Graduates can work in a wide range of industries, including:
– Business and Sales
– Marketing
– Human Resources
– Administration and Support Services
– Finance
– Logistics and Import–Export
– Career Positions

Graduates may take on various roles, such as:

– Data Analyst / Business Intelligence Analyst
– Business Analyst
– Product Analyst
– Operations Analyst
– Systems Analyst
– Data Scientist
– Data Strategy and Digital Transformation Consultant
– Customer Behavior Research Specialist
– Strategic Planning Specialist
– Risk and Fraud Analyst

PLO Description

#	PLO Name	PLO Description
1	PLO1	Acquire a basic understanding of social sciences, political and legal systems, national defense, and security, laying the groundwork for scientific and methodological thinking.
2	PLO2	Master fundamental knowledge of business administration—including business operations and relevant tools—to effectively manage enterprise activities; analyze specific business contexts and propose appropriate solutions.
3	PLO3	Demonstrate strong foundational knowledge of data science, information systems, data governance, and data analytics; comprehend core concepts in management, finance, marketing, supply chain, and strategy; and apply analytical models and modern BI/AI tools to interpret data, evaluate alternatives, and propose evidence-based business decisions.
4	PLO4	Plan, manage, and supervise professional activities in business administration, ensuring operational efficiency and compliance with current legal frameworks.
5	PLO5	Demonstrate intermediate-level proficiency in English (equivalent to Level 4 of Vietnam’s 6-level Foreign Language Proficiency Framework) and basic communication skills in Chinese at the elementary level (equivalent to Level 2).
6	PLO6	Develop innovative thinking, creativity, and entrepreneurial skills, as well as research, problem-solving, communication, and critical thinking skills.
7	PLO7	Demonstrate professional skills in business, including analyzing business situations, managing and supervising operations, coordinating activities, and effectively utilizing technological tools in business administration.
8	PLO8	Apply data analytics tools and programming languages at the business management level to collect, process, and visualize data in support of managerial decision-making; develop, calibrate, and evaluate descriptive, predictive, and optimization models for financial, marketing, operations, and supply chain problems; and interpret analytical results to design, implement, and assess business analytics solutions within organizations.
9	PLO9	Demonstrate the ability to work independently and collaboratively in teams; engage in lifelong learning through self-direction, effective management, supervision, and evaluation of professional activities.
10	PLO10	Exhibit professionalism, ethical behavior, social responsibility, a commitment to community service, and respect for the rule of law.