Description
The Bachelor of Business Administration (BBA) Program in Business Administration, majoring in E-Commerce, aims to develop a workforce possessing strong political awareness, social ethics, and physical well-being to meet the demands of socio-economic development. The program seeks to cultivate graduates with professional responsibility and ethical integrity, a strong sense of community service, and a commitment to national defense, security, and international integration.
Designed with an application-oriented approach, the program equips students with foundational knowledge in business administration and specialized expertise in E-Commerce. Learners are trained to effectively utilize digital tools and apply emerging technologies in online business operations, digital marketing, electronic payment systems, data analytics, platform management, and cross-border e-commerce.
The program aspires to develop graduates with strong professional practice competencies, creativity, and adaptability in diverse and dynamic working environments. Students are expected to possess the capacity for self-directed learning, continuous professional development, and lifelong learning to sustain career advancement in the digital economy.
Career Opportunities After Graduation:
Graduates majoring in E-commerce can pursue the following positions:
E-commerce Operations & Management
– E-commerce Platform Management Specialist
– E-commerce Store Management Specialist
– E-commerce Business Planning Specialist
Online Growth & Customer Relationship Management
– Digital Marketing Specialist
– Content Creation & Livestream Specialist
– CRM and Online Customer Service Specialist
Data & Technology
– E-commerce Data Analyst
– E-commerce Channel Development Specialist
Supply Chain & Cross-border Trade
– E-commerce Logistics Operations Specialist
– Cross-border Trade Specialist
– Payment Specialist
Entrepreneurship
– Founder or Manager of self-established start-ups.
PLO Description
| # | PLO Name | PLO Description |
|---|---|---|
| 1 | PLO1 | Acquire a basic understanding of social sciences, political and legal systems, national defense, and security, laying the groundwork for scientific and methodological thinking |
| 2 | PLO2 | Master fundamental knowledge of business administration—including business operations and relevant tools—to effectively manage enterprise activities; analyze specific business contexts and propose appropriate solutions. |
| 3 | PLO3 | Develop a comprehensive understanding and solid mastery of the core knowledge of next-generation e-commerce, empowered by artificial intelligence and data-driven approaches, and apply specialized expertise to effectively manage digital business operations and global commerce in a holistic manner. Upon graduation, learners will be capable of integrating strategic thinking, creativity, and adaptability to emerging trends in order to transform e-commerce into a sustainable driver of business growth and development for enterprises. |
| 4 | PLO4 | Plan, manage, and supervise professional activities in business administration, ensuring operational efficiency and compliance with current legal frameworks. |
| 5 | PLO5 | Demonstrate intermediate-level proficiency in English (equivalent to Level 4 of Vietnam’s 6-level Foreign Language Proficiency Framework) and basic communication skills in Chinese at the elementary level (equivalent to Level 2). |
| 6 | PLO6 | Develop innovative thinking, creativity, and entrepreneurial skills, as well as research, problem-solving, communication, and critical thinking skills. |
| 7 | PLO7 | Demonstrate professional skills in business, including analyzing business situations, managing and supervising operations, coordinating activities, and effectively utilizing technological tools in business administration. |
| 8 | PLO8 | Develop competencies in managing and operating e-commerce transactions, business planning, and customer experience management. Learners will also acquire skills in digital content development, data processing and technological application for the development of e-commerce channels, as well as security and digital payment management. In addition, the program equips learners with essential capabilities in supply chain management and cross-border transaction management. |
| 9 | PLO9 | Demonstrate the ability to work independently and collaboratively in teams; engage in lifelong learning through self-direction, effective management, supervision, and evaluation of professional activities. |
| 10 | PLO10 | Exhibit professionalism, ethical behavior, social responsibility, a commitment to community service, and respect for the rule of law. |