General objectives

The Bachelor Program in Communication Technology is designed to train students to become communication experts who are capable of operating effectively in the digital era. Students are equipped with a comprehensive system of knowledge and skills to identify objectives, develop strategies, and manage communication plans efficiently.
In addition to a solid foundation in communication and marketing, the program emphasizes the application of technology, software, and artificial intelligence in data analysis, campaign optimization, and the production of communication products suitable for various digital platforms.
With knowledge of management, creative thinking, and leadership skills, students will become confident communication professionals who can create a positive influence and make contributions to the development of the Communication Technology field in Vietnam. The program also provides a strong foundation for students to pursue further study and research at higher academic levels in communication and digital technology.
The Communication Technology program consists of four majors:
• Multimedia Communication
• Public Relations
• Brand Communication
• Integrated Marketing Communication
The Bachelor Program in Brand Communication aims to train students to become experts with strategic thinking, creative capabilities, and the competence to build and manage brand communication in the digital era. Students are equipped with a solid foundation in marketing, brand building and management, psychology and behavior of the target audience, as well as skills in message development, brand storytelling, and the execution of multi-platform communication campaigns.
The program emphasizes the development of data analysis skills and the application of digital technologies and artificial intelligence in optimizing and measuring communication effectiveness. It also focuses on content creation, reputation management, and brand experience design. In addition, students gain knowledge of ethics, privacy, and legal issues in communication, along with design thinking and a sustainability-oriented communication perspective.
Furthermore, the program fosters critical thinking, interdisciplinary teamwork skills, and professional communication competence, enabling students to adapt flexibly and meet the practical demands of the brand communication industry in the digital age.

Program learning outcomes

#	PLO Name	PLO Description
1	PLO1	Have basic knowledge of social sciences, politics, law, national security and defense, contributing to the formation of a worldview and scientific methodology.
2	PLO2	Possess a thorough understanding of concepts ranging from foundational to advanced in multimedia communication, as well as knowledge of culture, psychology, and human behavior.
3	PLO3	Possess knowledge and capability in designing, implementing, and researching communication, in order to generate practical outcomes that serve as a basis for strategic decision-making and for planning the production of multimedia products to support brand communication activities.
4	PLO4	Be able to apply and utilize tools, software, and artificial intelligence in (big) data analysis, campaign optimization, and the production of communication materials to effectively support brand communication plans.
5	PLO5	Be proficient in English for communication and learning (equivalent to level 4 of the six-level Vietnamese foreign language proficiency framework), with the ability to engage in simple conversations in Chinese.
6	PLO6	Possess creative thinking and problem-solving skills for complex situations, along with the capability to lead entrepreneurial ventures to create jobs for oneself and others.
7	PLO7	Possess the ability to plan, manage, and evaluate the effectiveness of strategic brand communication campaigns, as well as to develop and implement communication production plans that support these campaigns, ensuring efficiency and sustainability.
8	PLO8	Be able to persuade target audiences and negotiate effectively with stakeholders through data-driven arguments, strategic thinking, and creative solutions, thereby strengthening brand value and ensuring communication consistency.
9	PLO9	Work independently and collaboratively in both academic and practical environments; possess strong mental and physical resilience, demonstrate national identity, confidently integrate into the global community, and consistently exhibit ethical behavior, social responsibility, and a spirit of community service in all situations.
10	PLO10	Have a self-learning mindset to adapt to technological and societal changes, along with the ability to self-direct, draw professional conclusions, defend personal viewpoints, plan, guide, manage implementation, and evaluate the effectiveness of plans.