Technology has changed the way we live and work. Meanwhile, cultural heritage – including arts, music, festivals, architecture, etc. – is an essential part of our lifestyle and national identity. Preserving cultural heritage helps maintain the essence and traditions in the context of rapidly changing lifestyles.
However, technology also brings new opportunities for preserving heritage through dynamic and modern means, making cultural heritage more accessible to younger generations. Moreover, combining heritage with technology opens up opportunities for sustainable development, where cultural heritage becomes not only a source of inspiration but also a valuable resource for the future, contributing to economic, tourism, and educational development.
Let’s embark on a journey to explore and enhance the value of Vietnamese cultural heritage through the lens of the younger generation, through unique and creative graphic design and media products.
The competition is organized with 2 categories:
Advertising & Commercial – Quảng cáo & Thương mại
This category focuses on using graphic design to create products/campaigns aimed at promoting action, interaction, and increasing awareness of heritage.
Art & Entertainment – Nghệ thuật & Giải trí
This category focuses on creating creative products that combine art and entertainment, such as artistic videos, mobile applications, or high-entertainment multimedia works with strong attention-grabbing abilities.
The total prize pool is up to 180 million VND, including a Taiwan experience trip for the winner of each category.
Registration deadline: April 18; Semi-finals & Exhibition in Hanoi – Da Nang – Ho Chi Minh City: April 25 – 26; National Finals & Public Exhibition in Can Tho: May 23 – 25
For detailed information and registration, visit https://feexp.space
Let’s join FPT Edu Color Up 2024: “Heritage & Technology” to begin the journey of exploring and promoting the value of cultural heritage through unique and creative graphic design and media communication!
FPT Edu Color Up 2024 is the largest graphic design competition for students organized by FPT Education Organization.