Description

The objective of the Bachelor of Business Administration – Digital Marketing program of FPT University is to train students into specialists in digital marketing management, managers, and entrepreneurs. Students will be equipped with all essential knowledge and skills to work in the field of marketing and in an international working environment, or to continue into the next higher level of education.

The program consists of four main modules:
• General knowledge and skills (13 subjects – 35 credits): Provide the general knowledge of political, cultural and social issues, and all essential skills to study and work in an active and changing environment.
• Major knowledge and skills (16 subjects – 55 credits): Provide the basic knowledge of the business administration major; and all essential skills and attitudes to become specialists in the business administration field.
• Specialized knowledge and skills (10 subjects – 37 credits): Provide the general knowledge of marketing, including behavior, services, integrated marketing, branding, and marketing in the internet era. Equip students with all the tools for marketing, selling, brand developing activities, and independent research in marketing field.
• Elective combo (4 subjects – 12 credits for each combo): Provide in-depth knowledge and skills in two minors: Digital marketing tools and Brand and event management.

Upon graduation, students can build their career in the fields of digital marketing, market research, advertising and public relations, event organizing, sales, marketing management, and start-up.

PLO Description

PLO Name PLO Description
1 PLO1 Have basic knowledge of social science, law and politics, national security and defense, contribute to form a worldview and scientific methodology.
2 PLO2 Demonstrate the mindset and ability to implement start-up projects, creative spirits, critical thinking and problem-solving skills.
3 PLO3 Communicate and team work effectively in academic and practical environments.
4 PLO4 Good at English to communicate and study; can simply communicate in a second foreign language
5 PLO5 Be professional, ethical, have social responsibility, have a spirit of service to the community
6 PLO6 Be strong mentally and physically, express the national identity, and confidently integrate into the world.
7 PLO7 Have the spirit of self-study, lifelong learning, adapt to the continuous changes of technology and society
8 PLO8 Understand and analyse internal and external factors that affect enterprises’ businesses.
9 PLO9 Flexibly apply knowledge, skills of business administration, and tools for business analysis and implementation into operation and management of business activities in company.
10 PLO10 Have positive professional ethics including deliberation, risk awareness, respect and compliance to occupational regulations and business ethics, for the sake of customers and society.
11 PLO11 Understand and analyse marketing environments, influential factors to marketing activities of enterprises, and evolution of significant marketing trends.
12 PLO12 Have skills of management of marketing activities in enterprises.
13 PLO13 Apply models as well as analysis tools for implementation plan and evaluation of marketing activities of enterprises.
14 PLO14 Have in-depth knowledge and skills for Marketing or have fundamental knowledge and skills for a related major.